Internal Marketing Tactics
Essay by people • January 17, 2011 • Study Guide • 402 Words (2 Pages) • 2,390 Views
1. Develop a "Touch-Point" exercise to
identify all the places that your
organization comes into contact with
the marketplace.
2. Measure Employee Awareness and
Satisfaction - see if this ties into
customer satisfaction.
3. Create an internal advisory board that
positions top performers as internal
consultants on new marketing
messages or HR issues.
4. Hit the road with a salesperson. See
what you can learn from the
experience.
5. Develop an in-house radio program to
provide consistent information.
6. E-newsletters
7. Educational seminars
8. Co-market events with crossfunctional
departments.
9. New employee orientation programs
that include marketing information
such as trends in the market,
customer survey results and
discussions about why customers
choose this company over another.
10. Offer employees subscriptions to
publications dealing with your field or
marketplace at a reduced cost or for
free.
11. Provide brochure racks to educate
employees and visitors. Stock it with
relevant information about services,
employee publications, relevant
market information and financial
results.
12. Stuff employee paycheck envelopes
to include information about services,
programs or a marketing memo that
emphasizes a new concept or
important initiatives.
13. Learn from the IT Departments.
Publicize HR efforts in a quarterly
status report that recaps each
initiative's business case, strategic
alignment and associated
measurements and then summarize
the status of every major project.
14. Designate someone to be in charge of
organizational change or someone who
knows how to
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