International Marketing - Vodafone

Course Work

M15CBS International Marketing

Coventry School of Business

Coventry University

Coventry

|Student Name |Nishank Bhardwaj |

|Student ID |1799244 |

|Course |MBA |

Index

Introduction

Corporate Social Responsibilities

Vodafone Group International Marketing Behavior

Michael Porters Generic Strategy

Ansoff Matrix

SWOT

Conclusion

Reference

Introduction:

Vodafone is the biggest telecom company around the globe, who is serving the customers in Middle East, Asia, Europe and United States, with the company joint ventures, partnership, undertaking and speculation.

Vodafone was established in 1984 as a subordinate of Rascal electronics plc and in 1991 after becoming an independent company it was named as Vodafone group plc. Today Vodafone employs more than 66,000 employees around the globe.

The ordinary shares of Vodafone group are programmed in London stock exchange and Vodafone's American depositary shares are programmed in United States in New York stock exchange. In September 2007 the company was ranked 4th largest company in the financial stock exchange index.

As per the reports company has 270 million customers today. As per the survey of brands 100 top survey Vodafone has got 1st rank in the most valuable brands in United Kingdom, Vodafone is fourth rank in Europe and 22nd rank around the world as a most valuable brand.

Corporate Social Responsibilities:

Vodafone has given this task to their manager's for the corporate social responsibility and to recruit the particular manager for this. The director of the Vodafone group social responsibility and the similar management keep meeting with the other manager time to time. Every year Vodafone organizes global social responsibility meetings and seminars where the management comes from round the globe. Meetings, seminars and discussions are the key point of this these seminars and it's a good way to interact and to share the knowledge.

Training and coaching is one of the key factor uses by the Vodafone to inject good corporate social responsibility in his management.

Vodafone group's marketing behavior:

The motto behind this is to analyze the changeable focus in the expansion of their telecom industry around the globe. In this report I have discuss about the marketing expansion of the company and the growth and implementation of their strategies around the globe from the point of view of India.

As Vodafone is one of the biggest telecom operators round the globe but the key factors which stimulate the global expansion of the company in Indian marketing strategy is the political, economical, socio cultural and economical factors.

The main factors which are affecting the Vodafone market in India are the government regulations, taxes, international business laws and duties. The advantageous feature of the Vodafone group is the level of foreign development investment, the growth rate, the way Vodafone invest in technology, the fluctuation in the money, total gross domestic product and the Vodafone's moral values.

Since the time Vodafone launch it self in India its gaining good profit and giving a good competition to its competitors. The international marketing of the company in India is money-making from the point of view of research and development.

In the international cell phone market in India Vodafone has got a very bright future in terms of increasing the business, in developing and launching the new products and with the excellent services and finally the gathering of customers.

The Vodafone's strategy is based on product-led approach: Vodafone always keep changing and experiment its products and try to covert them into a new product after using the latest technology.

As in today's world the consumers are getting sophisticated and genuine in the use of mobile phones and they always make new demand and improvement in the product as well. To stand on top of the competitors Vodafone will have to adopt this in to its product strategy and to listen and to full fill the demand of their consumers as they are getting more demanding.

Talking about the telecom market in United Kingdom which comes to its maturity stage in a very short span of time especially because of young generation. To avoid this Vodafone keep adding on the values to its services and in the tariffs and packages to its consumers.

In order to keep hold of its market leadership Vodafone has made some of the marketing objectives which are as follows:

*To get the new customers.

* to hold of the existing customers of Vodafone

*to keep introducing the latest technologies and services such as: internet and wap

*keep innovating the product to for the development of Vodafone brand

The vision of the company is to be the number one telecom company in the world and to accomplish all the services of the customer which they are getting from the other network users. Vodafone's strategy of India is to hold the services like video conferencing, voice and other e commerce and data transmission. In the international and complicated market in India Vodafone has launched itself with an e commerce technology just because of small barriers and the strict standards of digital media.

To improve its strength around the world after