Foodpanda New Service

New service development

Idea

Foodpanda catering service

Service (what)

• In this service foodpanda will provide facility which will include arranging quality cuisine for special occasions, parties and corporate events.
• Building partnerships with renowned caterers  
• Partnerships with restaurants to fulfill large food orders
• Showing services of different caterers on website and mobile app those will then provide their services to consumers.

Services

Catering at Corporate Program

• Business Meeting
• Business Conference
• Business Seminars
• Employee Farewell
• Employee Annual Day 

Catering at School/Collage Program

• Collage Seminars
• Convocation
• Yearly Farewell

Catering at Outdoor Picnic/Parties

• Farmhouses
• Huts
• Sea Side 

Catering at Indoor Parties

• Marriage Anniversary
• Get-together 
• Social Activity
• Birthday Party

Market Gap (why)

• To create a common platform between consumers and caterers
• Increasing trend of events and parties People often find difficult to arrange caterer for different occasions with foodpanda catering they can search caterers as per location and cuisines and can compare their services and menus online.
• It will also create a platform to customers to order from well-known restaurants those can serve large orders at picnics and parties.

Target Market

Our target market would be:

• Broadly Internet and smart phone users.
• Upper-middle class, upper class
• Student groups and bodies.
• Corporate clients

Service USP

“Sit Back and Enjoy Best Catering Services”

• Large number of options in single place where you can compare services and prices of different caterers and restaurants
• Highly interactive user interface, you can also avail customized orders like you can select desert from of one caterer or restaurant and cuisine from another.

Core Competency

• Core competency of foodpanda lies in wide network of restaurant and quality of service.
• Vast experience in handling online food delivery business.

SWOT Analysis

Marketing plan

Mission

1st Year Goal

• Our First Year Goal is to generate sales of around 15000 orders.
• In Second Year it is our target to achieve breakeven.

3 Years Goal

• Expand in other major cities like Lahore and Islamabad.

5 Years Goal

• Becoming top of the mind online catering service among target market.

Marketing Strategy:

Location

We are currently launching this facility in biggest metropolitan city of Pakistan Karachi only.

Advertising and promotions:

Promotion will be aimed at acquiring new customers and creating awareness about services.

• Social Media Promotion.
• Web Banners.
• Video ads on websites.

Operational planning

Partnerships with restaurants and caterers and own delivery system for those restaurants that don’t have their own delivery system.

Technology

New field will be added to current website so the customer doesn’t get confused between two different sites.

[pic 1][pic 2]

[pic 3][pic 4]

Order placement

Foodpanda will add catering service to its current website and app. customer interested in getting catering service will choose the option and select from caterers and restaurants and place order; Mentioning their location, order size, restaurant, or caterer then food panda will confirm order by calling customer.

Customer can order their food at any time but their order will be forwarded to supplier after its operating hours. Their opening time will be mentioned on the website so customer can see it while ordering. Customers can visit and compare menus of different caterers and restaurants at any time.  

Payment method

For big orders customer will pay 30% amount in advance through debit or credit cards or bank transaction after getting initial amount foodpanda will pass the order to caterer or restaurant who himself will deliver the order and incase restaurant don’t have its own delivery service foodpanda will deliver the order. Customer will then pay rest of the amount and delivery charges.  

Order processing

[pic 5]

Refunds

In case customer wants its order cancelled they have to inform at least 4 hours before the delivery time. Their advance amount will be credited in their accounts after 30 minutes of cancellation.

Quality control

Foodpanda will make sure their clients get best quality and quantity of food at reasonable price. On accurate time and for that food panda will make partnerships with only best caterers and restaurants only.

Memberships

Members who order frequently through foodpanda will get credit points that can be availed to save delivery charges and get discounts on meals and discount vouchers.