Grizzly Bear Lodge Mini Case

Grizzly Bear Lodge Mini Case

Grizzly Bear lodge has fifteen rooms that can serve up to forty guests, and it locates outside of the Yellow Stone National Park. Diane and Rudy Conrad own this small lodge, and they are planning to expand their small business. Currently, the lodge has one cook, two waitpersons, few housekeeping, one groundkeeper, and one front-desk employee. Also, the lodge offers a continental breakfast on weekdays, but a full breakfast on weekends. The lodge is open between Aprils to November even though its busy season runs from May through September. However, if they expand their business, they have opportunity to open during Thanksgiving, Christmas, and New Year season. Additionally, during the winter, the lodge can offer cross-country ski, ride snowmobiles, and hike. Therefore, they are considering buying new property, which allow them to build an additional twenty room. Although their total annual sales are about $300,000, their expenses took almost seventy five percent of the sales, so at the same time Diane and Rudy do not want to cut their annual income. Because of that reason, they want to expand, but also to make some new improvements for their business. For example, they are planning to offer rafting, hiking, fishing, and horseback riding trips. In order to expand their business, they also want to offer lunch and dinner, which means expanding their food services. It requires them to renovate the restaurant area of the lodge, and to employ more kitchen staff. In fact, the most important thing is that Grizzly Bear lodge has loyal and experienced employees, and their employees are excited about their expanding plans and wish to stay with them through the expansion process.

1. Diane and Rudy Conrad can control its expansion process before, during, or after of the process, and these types of controls called feedforward, concurrent, and feedback, formally. First of all, feedforward control generally focuses on human, material, and financial resources to ensure that those factors meet the standard of the transformation process. Feedforward control is also called precontrol, preventive control, or steering control. This control is very useful for the company because it helps for the company to identify and prevent problems before it occur ("Types of Organizational"). In order to prevent future problems, Conrads need very good expansion plan. Therefore, the lodge needs sufficient financial resources, and enough skilled employees. They need to hire more employees and train them before for the lodge open. They need good financial advisor and good financial plan, so they can prevent their business. Second of all, concurrent control basically regulating ongoing tasks, and make sure that work activities make desired results ("Types of Organizational"). Then, Conrads need to control its day to day activities efficiently. They have to set working standard of their jobs,