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International Bussiness Communications

Essay by   •  June 10, 2012  •  Research Paper  •  748 Words (3 Pages)  •  1,589 Views

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I like to introduce to you the culture and business relation in my country Bulgaria. Bulgaria is one of the smallest countries in the Eastern Europe. The country territories have variety of mountains, different plants and valleys along with the Black Sea coastlines. The administrative divisions of the country Bulgaria are 28 together with regional capital of Sofia. The type of Government is "Parlamentary Democracy". The borders of Bulgaria are Turkey and Greece on the South, Serbia and Macedonia on the West, Romania on the North and Black Sea to the East. The Sofia is a Capital of Bulgaria and lies in the Western Region of the Country. Ethnic groups include Turkish, Bulgarian, Roma and others. The Bulgarian language is official.

1. What kind social hierarchies and interactions should be aware for the company that I work for doing business in Bulgaria?

The company that I'll choose to do business in Bulgaria is Avon.

As a Representative of Avon, is very important to know that the Country survives and recovery after 45 years under the Comecon system, which was under dictatorship off the Communist Dictators of all the Eastern European Countries at the time. 0n 11/10/1999 the Bulgarian Leaders of Democracy pronounce Bulgaria as a Democratic Republic. The new Government starts recovery process with many economic and political changes. The Government open doors for the small businesses and many of as become involve. The government also took measures to restrict the country's foreign debt, revived the local stock market, and moved ahead with long-delayed privatization of some major state monopolies. As a result of this progress, in October 2002 the European Commission declared Bulgaria had a "functioning market economy". Successive governments continued these reforms, and in 2007 the country joined the European Union, (USA, 2012).

The Avon can be very successful in Bulgaria but I think that most of my customers will be only from the towns with biggest population, like Sofia and Plovdiv. The characteristics of Social hierarchies for Bulgarian People specify their understanding about the most of the products offer from Avon. They produce the essential of most expensive cosmetic products Rose Oil, which is a basic ingredient of many perfumes and colognes.

They are aware with different types of cosmetic products and Avon should be on competition with many other European Companies that have an opportunity to offers similar products in the market.

1. What is the most effective management style that would you using for the cultural attributes of the country?

The management style that I'll use for effectiveness of my business is on the base of good communications with Bulgarian People. The diversity of the cultural habits make this communications unique

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