International Skyflakes

SkyFlakes

SkyFlakes is the number 1 undisputed cracker brand since its introduction in the 1960’s. SkyFlakes is known for its crisp taste and retention of oven-baked freshness. It is ideal as a snack in-between meals or can even serve as a substitute for rice or potatoes since it also complements many entrees, perfectly. It is created as a product that crosses all borders and break down barriers, making the taste that's right to all "tongues"! SkyFlakes is available in single pack (25g) at P7.00 and handy pack (84g) at Php 24.00 in leading stores nationwide.

SINGAPORE

According to Euromonitor, the Biscuit Industry in Singapore has the following trends.

• Individually-packed biscuits gained popularity among consumers during 2014 due to consumers’ health consciousness. While consumers were increasingly health conscious in 2014, they still favoured biscuits as snacks and thus turned to individually-packed biscuits as controlled-portion intake. Convenience was another driver for individually-packed biscuits given consumers’ hectic lifestyles and their preferences for products that can be consumed on-the-go.

• Savoury biscuits and crackers witnessed the second highest current value growth in 2014 of 5%. Consumer demand for healthy biscuits boosted the performance of savoury biscuits and crackers with value-added benefits such as high fibre, high calcium, low fat and more. Moreover, consumers were accustomed to matching savoury biscuits and crackers with a hot beverage as tea-time snack.

• Unit price of biscuits rose in 2014 alongside rise in raw material costs such as wheat. Consumers were also trading up to premium biscuits for the better product quality and value- added benefits such as high fibre. Demand for convenience also increased the popularity of individually-packed biscuits, which commanded a higher unit price than the existing range.

The Biscuit Industry of Singapore in the next years is expected to be the following:

• Biscuits is expected to register positive constant value growth over the forecast period. Consumers’ strong health consciousness will limit the potential of biscuits in the forecast period. However, some consumers are likely to switch to individually-packed biscuits or those with health and wellness offerings such as high fibre in order to minimise their guilt for indulging in biscuits.

• Savoury biscuits and crackers as well as chocolate coated biscuits are projected to record the strongest constant value growth in the forecast period. Health-beneficial variants such as high fibre and high calcium are expected to remain key drivers for savoury biscuits and crackers. Prevalence of individually-packed savoury biscuits