Launching Lulu Hypermarket in Nizwa

Launching Lulu Hypermarket in Nizwa

Table of Content:

Subject Page number

Executive Summary (3-5 )

background statement (6-8)

clear and full description of a public event (9)

Sponsorship (9-10)

Plan ( before the event , while the event and after the event ) (11-13)

Contingency plan (14-15)

Budget (15-16)

communication goal and four to five SMART objectives (16- 17 )

The message (17)

target publics (17-19)

SWOT Analysis (19-20)

description of how you will measure or evaluate your success (20-21)

Executive Summary:

In brief, in this assignment we make an event for launching new Lulu hypermarket branch in Nizwa Firq. At the beginning, we write background statement about Nizwa city. As we know there are many centers in Nizwa such as Alaswaq Alwatnia, Kemjiz and Suq Nizwa which is the Famous suq in Oman. Those events contribute to make a creative culture and working in one team. So, before doing any event we must consider many things such as the objectives, audience, message, budget, and plan and finally after the event we should make evaluation for our event to avoid any mistakes in the next events and to know what the audience briefer.

Firstly, we will write Background about Lulu Hypermarket in General. We will mention the manager of this conglomerate who is Saifee T. Rupawala and when this conglomerate was started. Also, we will mention their branches in Oman and in other gulf countries. What is more, we will write about the design of Lulu Hypermarkets and the lands which need for building these centers.

Then, we will write clear and full description of the public event. We will start by talking about our sponsors. We have five sponsors. They are Damas Jewellery which is Diamond sponsor , Bank Muscat which is the golden sponsor , silver sponsor which is Oman Mobile , the bronze sponsor is Iris optical and finally media sponsor which is Oman observer and Oman newspaper . Those sponsors are helping us either material or moral support.

After that, we will mention the preparation before the event. For example, sending invitations to our guests and making the posters, publishers and broachers. After we finish from the preparation before the event, we will talk about what will happen within the day of then event. How and when it will start? What is the step of the launching?

What is more, we will write contingency plan. This means, if there is any issues happen for example, Natural disasters, Man-made disasters, deliberate decisions or the Effects of changes in international affairs. This will make crisis for us. So we write a contingency plan to avoid any of these disasters.

After that, we will calculate the needs for our event and how it costs. We will make balance sheet. This balance sheet will decide how much money we will need and where pay it for and so on.

In addition, we will mention our communication goal the smart objectives. Our objectives are to attract a lot of customer and gain their trust and we try to make a good reputation to us by employ many Omanis as a service to the community with a salary not least than 300 RO for a month. Also, we seek to provide comfort in shopping for the families. In addition, we want to provide the best quality products in the most hygiene way. What is more, we have another important goal which is important for every company .It is gaining the highest rates of profits.

Our message is very important so we will mention it. It is (we are the best destination for shopping, try and you will see). This message is directed to many types of people. These people are our target audiences. In this event, our target audiences are students, teachers, children, women, families, and foreigners.

After that, we will talk about the SWOT analysis which is the strength, weaknesses, opportunity and threats.

Finally, we will mention our result that we gain after we evaluate our work, is it successful or not.

Background statement:

The Lulu Hypermarket Group is part of EMKE Group, which operates supermarkets, department stores, hypermarkets and even shopping malls. It controls more than 32.5 percent of the total market share within the GCC, and is one of the biggest Indian-owned conglomerates in the Gulf, employing more than 22,000 people from over 29 countries.

Nowadays, Lulu hypermarkets have symbolized quality retailing with more than 85 stores across the Gulf region. It is the most preferred shopping destinations in Gulf countries like Oman, Kuwait, Bahrain, Qatar, Saudi Arabia, UAE and Yemen. The center of EMKE is in Abu Dhabi. It provides different brands for customers to satisfy them.

EMKE Group (parent company of Lulu Hypermarkets), established in 1966 in Abu Dhabi .The creator of EMKE is Mr. Mouslem K Abdullah his family from India and the manager is Yusuffali M A. The Group General Manager is Saifee T. Rupawala. There are More than, 22000 employees are in EMKE Group. There are ten lulu branches in Oman and the ones in Nizwa are the eleven. There are Lulu Muscat in Wadi Kabir, Lulu Bousher, Lulu Darsait, Lulu Seeb, Lulu Barka, Lulu Salalah, Lulu Hyper Salalah, Lulu Sohar and Khaboora.

At Lulu Shopping Mall, comfort and elegance accompany you in every nook and corner. A prime factor that usually refrain people from shopping is the discomfort and exhaustion associated with searching for things required from store to store. However, this is not the case with Lulu Shopping Mall, where you can experience a great shopping via interestingly exploring all you need under one roof. From shopping your favorite name-brand attire as well as fashion accessories, home furnishing, and electronic items to dining at elegantly set Food Court, restaurants, or café and enjoying a latest movie at the seven screen multiplex, everything can be contently done at the mall.

The mall's architecture and design backed by well ventilated and comfortable environment deserve a special mention. With extensively laid out counters, the customers needn't have to wait for long time in the queue to get the items billed. Money exchange centers and bank counters