Lobo Launch
Essay by people • August 16, 2011 • Case Study • 530 Words (3 Pages) • 1,721 Views
Foot Locker is the market leader in the worldwide specialty athletic footwear and
apparel retail industry. It also operates a profitable direct-to-customers business which
sells athletic footwear, apparel and equipment through catalogs and the internet.
The company's athletic stores segment operates 3,942 mall-based stores in the US,
Canada, Europe and Asia Pacific, including Australia and New Zealand. Furthermore,
the company has separate brands for specific segments, which include Foot Locker,
Champs Sports, Footaction, Lady Foot Locker, Kids Foot Locker and Footquarters.
The company offers products for a range of sports activities, including running,
basketball, hiking, tennis, aerobics, fitness, baseball, football and soccer.
Leading market position enhances the brand image of the company and provides
scale economies. Foot Locker is the market leader in the worldwide specialty athletic footwear and
apparel retail industry. It also operates a profitable direct-to-customers business which
sells athletic footwear, apparel and equipment through catalogs and the internet.
The company's athletic stores segment operates 3,942 mall-based stores in the US,
Canada, Europe and Asia Pacific, including Australia and New Zealand. Furthermore,
the company has separate brands for specific segments, which include Foot Locker,
Champs Sports, Footaction, Lady Foot Locker, Kids Foot Locker and Footquarters.
The company offers products for a range of sports activities, including running,
basketball, hiking, tennis, aerobics, fitness, baseball, football and soccer.
Leading market position enhances the brand image of the company and provides
scale economies. Foot Locker is the market leader in the worldwide specialty athletic footwear and
apparel retail industry. It also operates a profitable direct-to-customers business which
sells athletic footwear, apparel and equipment through catalogs and the internet.
The company's athletic stores segment operates 3,942 mall-based stores in the US,
Canada, Europe and Asia Pacific, including Australia and New Zealand. Furthermore,
the
...
...