Marketing Analysis of 4 Top Insurance Agencies

This paper is a brief overview of 4 top insurance agencies the polices they have in the marketing segments of its business and how they attract their customers. Complete with market shares the effect the marketing had on the companies growth and commercials either the humorous new type that they have been trying, the paper however does not quote many sources. The conclusion consists of ideas for the companies to try, and a brief overview that all the top companies use in their marketing mix. Each company in its founding source and where the companies are located when they were created also who established them. All four of the companies are publicly traded ones and are not necessarily the four biggest in the industry but are the four biggest publicly held ones that are traded on the open market. They are from the top providers if the insurance in the United States. When someone is shopping for insurance since they will already have been exposed to these companies it is interesting to see which if the top ones they will chose. This paper will help its reader understand why they may have picked the company, possibly due from the marketing and being etched into the potential customers memory through advertisements that they saw, read, watched or heard. What does one company have to offer in regard to customer satisfaction over the other, the reputation that the company has eared for itself etc. Also the paper talks a littler about the different premiums a potential customer may receive.