Marketing Analysis of Disc Golf

The purpose of the Titan Disc Golf Association will be to provide opportunities for association and interaction with members of the student population on the disc golf courses of Orange County. The club will also serve to introduce and aide students in becoming better disc golf players. The club will make every effort to spread awareness of disc golf throughout the CSUF community. Our organization will strive to create new opportunities for students to play disc golf. To raise funds, we will sell items that will not only raise money for the club, but also to increase awareness of the sport of disc golf. Items will include T-shirts and a variety of 6 discs. Research will determine which specific t-shirt design and which specific disc options will be most applicable to our target market.

To get the most out of one's college experience, joining a sport club is a way to enjoy the full experience of being a college student. Among the sport clubs on campus, the growing popularity of Titan Disc Golf Association has been raising awareness from students at Cal State Fullerton. But with strong competition, how can Titan Disc Golf Association survive as a new sport and compete against other existing sport clubs on campus. This is where our marketing team comes into place to help Titan Disc Golf Association to get a thorough analysis of the industry they are competing in. Shown below are the findings of our research.