Marketing Paper

Competitive advantage is one of the most important goals a company wants to have over its competitors. In our position our product is unique making it different from everyone in the market place. Our main competition is against brand names such as Apple and Blackberry. These companies already made a name for themselves and give consumers a sense of reliability which our product doesn't have .As of intratype competition well-known brand names is the main completion, but also other products such as a cordless phone and a cord phone, or programs like Skype, AIM, Facebook. A cordless phone or a cord phone are competition because they don't need to charge at all and as of Skype, AIM, and Facebook because they interact with other people without the use of a phone. On the other hand, we do not have any sort of intertype competition because like I mentioned before this is a unique product that doesn't exist yet which means other business can't sell our product.

The perfect time to enter the target market is extremely hard to figure out for any company. The product life cycle consists of 5 stages, the introduction, the growth, the fallout, the maturity time, and the decline death. For our product, as a company, we have decided to enter the market in the majority market which is part of the growth section of the product life cycle. We have decided on this because cell phones keep growing in our society and the population already has knowledge of them. With people knowing so much and being so eager for new innovations on cell phone technology entering at this time will give our company an edge on being the "new thing" out there. Getting the reputation of being the "cool" or "hip" cell phone in the market will result in enormous amounts of new costumers and consumers for our product.

Cultural and social trends help companies like us to realize what is relevant in the introduction of our product to the market. In society nowadays everyone is looking for new ways on how to simplify their lives and make them easier. Being simple is such a big trend that facilitates our product to be launched because it provides exactly what people want. The biggest fraction of this population for us is the young teenage kids who compete with one another on being the most popular or the coolest. Teenagers who buy our product will have the social status of having the newest cell phone out there which is what they ultimately want. Therefore; making our product attractive to this section is what will push our company to the biggest reward and make it thrive above others.