Metrobank Company Profile

Company Profile

Let’s see who and what Metrobank is. Metropolitan Bank and Trust Company, commonly known as Metrobank, is a leading financial conglomerate with diversified business portfolio. It is one of the largest bank in the Philippines, with BDO,BPI and DBP as its main competitors.

Domestic: 920 branches

Global: 32 branches, subsidiaries, offices, Over 180 remittance agents, 120 remittances tie-ups

        In America, Canada, Europe and Asia

Products and Services:

• Personal banking - Deposit Accounts, Consumer Loans, eChannels(Mobile Banking, Phone Banking, Automated Teller Machine (ATM), Cash Accept Machine), Debit and Prepaid Cards, Buy and sell foreign currency, Credit cards, Life insurance
• SME Banking - SME Business Loans, SME Business Services
• Business Banking - Cash Management, Corporate Deposit Accounts, Corporate Loans, Trade Products and Services, Treasury Products for Businesses
• Investments - Trust Products and Services, Treasury Products, Investment Funds, Capital Markets
• Overseas Filipino Services - Remittance Services, OFW Peso and Dollar Savings Account, World Cash Card(value card that the beneficiaries use)

Core target customer base: entrepreneurs, middle market commercial clients and SMEs

Customers also include: Local and Multinational Corporations, regular people(?), OFWs

Now let’s see how metrobank responds to the environmental factors that was discussed a while ago.

Company Specific Environment:

Legal

• As a series of regulations have reminded banks to stay grounded and to ensure that prudent lending and credit practices are in place.
• In 2014, Bureau of Treasury also recognized the Metrobank as one of the Top Five Government Securities Eligible Dealers so this must mean that Metrobank must follow the rules and regulations set by the government. (lol idk)

Global

• Currently, Metrobank has 125 remittance partnerships in Middle East, Americas, Europe, and Asia-Pacific. On their foreign branches, the offices and subsidiaries also expanded their network by forging arrangements with other agents. Because of the ASEAN integration, local banks face a new challenge brought about by the potential entry of more foreign banks. This prompted industry players to heighten expansion plans and to become globally competitive. First Metro, which is the investment banking arm of Metrobank, started partnering with the Japanese financial institution Sumitomo Mitsui Banking Corporation (SMBC) along with SMBC Nikko Securities, Inc. and SMBC Nikko Securities (Hong Kong) Ltd. to further explore investment banking opportunities in the Asian region.

Socio-Cultural

• Metrobank has expanded its product suite from a traditional commercial bank to now having the capacity to service this growing consumer segment. Their approach to the Filipino consumer base is built on a sales culture which includes an expanded branch network supported by alternative banking channels, a retail banking group and an international group to service the thriving OFW market. The growing domestic economy has spurred the growth of the young middle class and this has translated to higher consumer confidence. Metrobank utilizes key subsidiaries and partners to provide the full range of consumer products to this growing market.

Technological

• To respond to the growing trend of online banking, Metrobank created a new internet banking platform MetrobankDirect-Retail and Metrobank Retail Contact Center which is a full service facility that allows a customer to perform agent-assisted banking transactions online. PSBank Online Mobile App is a mobile banking platform which enables clients to pay bills, monitor their accounts, transfer funds, view paid checks and reload mobile prepaid credits and their PSBank Prepaid MasterCard.

Economic

• Since the economy is growing, Metrobank focused the last few years on building capabilities to better service their clients. They opened 135 branches since 2012 to maintain the largest consolidated network of 920 branches in the Philippines.

Political and Legal     

        Banks are strictly regulated by government rules that make them operate within various limitations. They are mandated to function in line with the country’s goals and suited to the country’s social, demographic and economic conditions