Pepsico Company Profile

COMPANY PROFILE

PepsiCo is an American company founded in 1898. It was founded by a pharmacist Caleb D. Bradham. It was named PepsiCo in 1903. PepsiCo is one of the top consumer product companies in the world and it is also one of the most famous soft drink companies. Currently PepsiCo owns more than 21% share of soft drink market world wide and has over 30% share in United states alone. Pepsi has many brands in soft drinks alone namely mountain dew, diet pepsi, mirinda etc. Also pepsi has expanded its reach to other products like quaker oats, Tropicana fruit juice, lays potato chips, cheetos, Gatorade etc.

One of the Pepsi's popular product was its ' Diet Pepsi'. It was introduced in 1964. Its main highlight was that it was a sugar free drink making it available to all larger section people. It had zero calories and also very less sugar content it and was an instant hit among the youth.

PepsiCo is a leading company in soft drinks, snacks and foods and beverages. It has a revenue of more than 39 billion dollars and has employee strength of more than 1,85,000 people. PepsiCo company consist of mainly 3 companies. PepsiCo Americas Foods (PAF), PepsiCo Americas Beverages (PAB), and PepsiCo International (PI). PepsiCo's products are one of the most recognized products in today's world. PepsiCo's increase in success is mainly due to high standard of performance, commitment, determination and hard work of each and every member of the PepsiCo family. Pepsi also follows one of the best marketing strategies and business practices.

PepsiCo has faced many challenges in its history. It has had its toughest competition from its rival Coca-Cola. It also faced other challenges like bankruptcy in its early stages and sugar rationing during World War 2. It has also faced a similar kind of crisis in 1982 and their methods to resolve the crisis is all the rage and part of many management case studies.

It all happened in june1993, when a man in washignton has claimed to have found a syringe in a diet can pepsi. The rumor spreak like a wildfire among the people and several other incidents started appearing where people have claimed to have found many objects like bullets, cocaine vials etc. Within a week many similar incidents like this followed and the company was able to clear off all the charges through the crisis management techniques. PepsiCo was able to save its brand image as well the company image through these techniques.

Today PepsiCo still stands strong in spite of many challenges it has faced. Pepsi co overcame all those challenges and problems and thus became of the most dominant soft drink companies not only in America but also all over the world and it becomes really imperative to know the management techniques they adopted in crisis situations in present day.