Modernization

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In modernization the society tries to innovate and utilize its present and old knowledge, patterns, techniques and resources. Modernization makes a society more confident, independent, versatile and moreover self-sufficient. It makes the society realized of its uniqueness that can be made better and advanced than before. Modernization inspires the society to come out of the shell of backwardness and to construct healthy relationships with different societies and countries that may help the society to achieve a better condition and an advanced global position. Modernization in case of Indian society has played a vital role in bringing up its status in the globally recognized societies.

Modernization has led to the betterment in the utilization of the manpower, resources and techniques pre-existing into the Indian society.

Indian society is getting advanced and better in every aspect of life. People are using better ways in technology, education, life styles and in establishing advanced networking. Life has become new, interesting, globalized, approachable and easy for the people. Majorly in terms of attitudes and thinking people are trying out new definitions of values, cultural dimensions and new working principles that all together making the lives and standard more high.

Now, westernization is also a change that has taken place in Indian sociertising 2.1 Overview of the themes First of all, it is important to understand what is advertising and others concepts of it. Advertising is defined as a paid-for form of non-personal communication that is transmitted through a mass media, in order to reach a diversity of audiences (Dibb, Simkin, Pride & Ferrell 2006, p. 538). Moreover, advertising also can be defined as any paid form of non-personal promotion transmitted through a mass medium, means that audiences are far more likely to be interested in the subject matter of the advertising carried by their chosen medium, and is described to be part of the marketing mix under the promotional tools (Brassington & Pettitt 1997, p.... [tags: Business Marketing Advertising]

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The Evolution of Advertising - THE EVOLUTION OF ADVERTISING Advertisements are a huge part of our everyday lives. We see different types of ads everywhere we look; while watching television, listening to the radio, riding on the bus and even walking around your school campus. It seems like the whole world is being flooded by advertisements. Advertising techniques have changed and along with it, the impact they have on each individual's mind. While there are some similarities between the different kinds of advertisements we see today, there are also many differences.... [tags: Advertising]

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The Evolution of Advertising - Advertisements are a huge part of our everyday lives. We see different types of ads everywhere we look; while watching television, listening to the radio, riding on the bus and even walking around your school campus. It seems like the whole world is being flooded by advertisements. Advertising techniques have changed and along with it, the impact they have on each individual's mind. While there are some similarities between the different kinds of advertisements we see today, there are also many differences.... [tags: advertising]

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Advertising Techniques - Live Memory Advertising. There are many different products currently that serve the same purpose on the market. A product needs an effective ad to attract people and make good competition. Advertising has become part of producers' lives to win consumers' hearts. All cameras serve the same purpose to make memories memorable, or it is dead. There are different types of approaches camera advertisers use to attract the buyer to the product. Companies like Canon and Nikon use techniques such as glittering generalities, testimonial, need for affiliation, and aesthetic sensation as propaganda methods to attract their buyers.... [tags: Advertising]

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Global Advertising - ... One can say that the commercial sets out to be equal in terms of race and ethnicities. The Coca-cola business goes beyond the globalisation of business as it has the power to move production and distribution for increased profit and to give their businesses advantages over other leading companies. The brand Coca-cola iconography and colours stay the same around the world but reaches consumers at a particular time and place with a particular intersection of meaning to make it relate to its place of culture and local knowledge.... [tags: Advertising]

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Effects of Advertising - ... Advertising is very useful when a new product comes onto the market, and the company wants to promote it (BLU). In looking at the purpose of advertising, the appealing aspect of the product to the costumer is very important. If the appeal is not done, or not done correctly, people will not buy the product, because they just do not find anything good or attractive about it. Sometimes, for the product to appeal to the people, the companies create characters with which people can relate. People cannot relate with Duracell Batteries, but they can with the pink bunny.... [tags: Advertising]

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Sexuality in Advertising - Sex is everywhere you turn. Victoria's Secret is notorious for their ads that plaster billboards and the sides of buildings, featuring scantily-clad women suggesting an obvious sexual air. The bags you receive at Abercrombie feature half-dressed models, often two of which may be kissing or touching one another. These sexual images are far too present in the every day lives of