Nestle's Mission

Nestle's mission is to provide the best food to people throughout the world.

Nestle's objective is to consolidate and strengthen its leading position at the cutting edge of innovation in the food area

Nescafe 3in1--all in one product

To strengthen NESCAFÉ's leadership position as the preferred brand in the Coffee Mixes category

To attract youth to NESCAFÉ 3in1, a convenient way to enjoy the distinctive NESCAFÉ taste and aroma, anytime, anywhere

The new product in the UK to enter the market with wider selection of products

The period with high inflation which consumer's budget is decreasing

The quality of the Nescafe 3in1 has not been recognized by the target consumer.

Face the UK culture and people's different behavior/ traditions.

Perfect Combination:NESCAFE ORIGINAL 3IN1( white coffee sugar in one）

With NESCAFE ORIGINAL 3 IN 1 it's now amazing easy to make the perfect white coffee with sugar. All you have to do is add hot water.Each single-serve sachet combines coffee, whitener and sugar so you can get a creamy and sweet tasting coffee every time.

Nestle's mission is to provide the best food to people throughout the world.

"To continuously exceed our customer expectation for quality products and services"

Our goal is to offer quality brands and innovative packaging to meet the individual needs of consumer all over the world, whenever, wherever and however.

At Nestle,our research makes it possible for everyone to enjoy better food for a better life.

Good Food is the primary source of Good Health throughout life, We strive to bring consumers foods that are safe, of high quality and provide optimal nutrition to meet physiological needs.In addition to nutrition, health and wellness,Nestle products bring consumers the vital ingredients of taste and pleasure.

At the threshold of this new millennium, Nestle's objective is to consolidate and strengthen its leading position at the cutting edge of innovation in the food area in order to meet the needs and desires of customers around the world, for pleasure, convenience, health and well being.

The promotional activities will develop interest for people thus compelling them to approach us and make good relations with the customers so they create good word of mouth and approach us again and reccomand others.

Opening different outlet (in big and small cities in the uk)

E.g. Warren Plaskett,