What Role Might a Mission Statement Have Served?

ID: 50730246

Boo.com

1. What role might a mission statement have served?

Over time, the mission statement may change to take the advantage of new opportunities or respond to new market conditions. So, good mission statement must focus on a limited number of goals to produce the highest quality products, offer the most service and sell at the lowest price. To stress major policies and values to be employees act consistently on important issues. Define major competitive spheres within which the company will operate like industry, products, competence, market segment, geographic and take a long term view that gives the firm an identification about the range of technological and other core competencies that it will master and leverage. So, the mission statement must be short, memorable and meaningful.

2. What lessons are there for other companies seeking to trade internationally?

- Companies must use all the new technologies that the other competitors don not have to take a competitive advantage in making new products easily and deliver faster to customers.

- Companies must do a real research about the new fields that enter to it to put a good plan for not loosing anything and to have a good image about customers ( customer relationship management).

- Companies in the global marketplace must decide which countries to enter, how to enter each, how to adapt product and service features to each country, how to price products in different countries and how to design communications for different cultures.

- Dealing with taxation across national borders that mean the company must has the office headquarters in one place to have the ability of serving and selling and delivering goods immediately to the country.

3. What lessons are there for other companies wishing to trade on the internet?

- The website must translate into all the languages of all the countries it dealt in.

- Consumers must be able to access the prices charged in every country in which the firm does business.

- The website must be easily to download at the PCs of users.

Building trust in computing

1. What threats are apparent in Microsoft s new approach?

Microsoft has given top priority to build public trust in computers. So, it has recently published ``white paper`` to prove that computing improve every facet in our lives in same way the electricity does. So consumer's details will recorded on computers and from this