Nike (nke) Designs, Develops,
Essay by people • September 19, 2011 • Case Study • 398 Words (2 Pages) • 1,783 Views
NIKE (NKE) designs, develops, markets and sells high quality footwear, apparel,
equipment and accessory products worldwide. We are the largest seller of
athletic footwear and apparel in the world. We sell our products to retail
accounts, through NIKE-owned retail stores and internet sales, which we refer to
as our "Direct to Consumer" operations, and through a mix of independent
distributors and licensees, worldwide. Our goal is to deliver value to our
shareholders by building a profitable global portfolio of branded footwear,
apparel, equipment and accessories businesses. Our strategy is to achieve
long-term revenue growth by creating innovative, "must have" products, building
deep personal consumer connections with our brands, and delivering compelling
retail presentation and experiences.
In addition to achieving long-term revenue growth, we continue to strive to deliver shareholder value by driving operational excellence in several key areas:
" Making our supply chain a competitive advantage through operational
discipline,
" Reducing product costs through a continued focus on lean manufacturing and
product design that strives to eliminate waste,
" Improving selling and administrative expense productivity by focusing on
investments that drive economic returns in the form of incremental revenue
and gross margin, and leveraging existing infrastructure across our
portfolio of brands to eliminate duplicative costs,
" Improving working capital efficiency, and
" Deploying capital effectively to create value for our shareholders.
Through execution of this strategy, our long-term financial goals continue to
be:
" High single-digit revenue growth,
" Mid-teens earnings per share growth,
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