No Complete

The positioning statement is targeting the corporate client, but not negating the family aspect of corporate, work, life balance. "Where business leaders come to work and play". Focus on excellent service, and convenience of amenities to accommodate clients, and their clients. Location, ease of all amenities nearby (golf to skiing), how its regarded as a destination location. It is built on trust and security (associated with credence), within the brand and the community, good corporate citizen. The competitive advantage is the front line service and the attention to details, along with upgraded gym amenities, technology interface conveinience, and relationship building.

Positioning of the Hotel will be associated on the same scale as the Holiday Inn or Marriott- Ramada roughly ranks the same in consumers minds and the target market would be the frequent traveler/corporate business.

The core benefit would be the experience of a relaxing peaceful sleep "where we help you take care of business" offering convienience and technology (internet) and comfortable sleeping arrangements. The optimal combination would be high quality and high price, light promotions to exclusive channels.

Targeting corporate clients, promotions could be utilized for weekend get- aways with the family where they can enjoy a fun filled-day or destination activities-golf, skiing,or museum.

We differentiate on quality service and reputation built on trust within the business community where small details and reliable relationships make the difference.

For customers who know what they want [ business executives] our brand is the best at helping you take care of business by offering the latest technological connections, excellent service, stress relieving amenties that promote a healthy and restful night's sleep in preparation for the next day whether you have come on business or as a family get away destination.

This is a mix of goods and services where the focus is on the experience- drives marketing implications-value added service on top of core sleeping quarters.

Focus will be on the core strengths and maintaing occupancy rates-corporate can maintain cash flow, and weekenders could fill in the gaps.