Paramount Competition Analysys

A

Technical Resources

Copyrights

As can think, Paramount pictures have thousands of copyrights in all the movies they have created, this is obvious because they have been part of the mayority of the most succesfull movies of all times, so they need to protect their creations.

Technological Sophistication

To this day Paramount Pictures is one of the most technological companies in movies market, they were one of the first to get a contract with AppleInc and sell movies in iTunes, also they started launching movies in HD DVD and know in Blue-ray format

Technical Integration

One of Paramount technical integrations happened 4 years ago but not in the movie making, but in its Web page for mobile devices, the work now with "Saffron Digital".

Human Resources

Key People

Frederick D. Huntsberry is the Chief Operating Officer, his in charge of the worldwide strategic planning and operations for the studio, he is in charge of the human resources department, he has experience working as President on NBC.

R&D

Technological Strategy

Specialization

Since 1912 they have just specialized in real movies, not entering in animation films market, but in 2005 they make a venture with DreamWorks to get a little share in their animation productions, but this venture ends in 2012, that's why they decide to create their own animation department in 2011, and their first production was the successful movie called "RANGO".

Competence

Now days they are competing in all the movies market, the most important competence they have are Walt Disney Motion Picture Group, Warner Bros. Entertainment, Sony Pictures Entertainment, NBC Universal and Fox Entertainment Group.

Timing

Since 2008 Paramount pictures change its strategy to release just 20 pictures per year, including MTV Films, Nickelodeon Movies, four releases from Paramount Vintage Unit and 2 to 4 films a year produced by DreamWorks Animations and Marvel Studios.

Management Processes

Quality

With every movie Paramount has made us see the quality of their work, but it was until 2002 that Paramount in venture with Disney, Fox, Paramount, Sony Pictures Entertainment, Universal and Warner Bros., created the DCI this is an joint venture in which the objective is "to ensure a uniform and hogh level of technical performance, reliability and quality control in all the movies" .

B

Physical Resources

Plants

Paramount Pictures have one of the biggest studios of the Industry being capable of shoot anything in any part of North America in any moment in their "Digital Stages" (See Exhibit 1), but they can really shoot in any part in the world with the necessary paper work.

But the Headquarters of the company are in Los Angeles, California.

Equipment

"The Studios at Paramount has the largest inventory in North America with any scrim, scaffold, lifts, dollies or cranes" not mentioning that they have the latest technology in cameras also.

C

Distribution network

Size

As we all know the size of this network is globally, now days the cinemas around the world, wait for the arrivals of the movies of Paramount because are the ones that give more profits to the cinemas.

Advertizing

Skills

They advertizing they use is the showing of their logo at the beginning of the movie, and it's the best for them, because if the logo is before a really great movie, all of the people will know that they do really good movies.

Type

We can consider that all the marketing of Paramount Pictures is free, because they got it in the movies and DVD's that they sell, so it have really no charge to the company.

Human Resources

Key People

Ron Moore, his the Vice Chairman of Paramount, he have experience working at Disney studios, his in charge of worldwide marketing and distribution since 2005.

D

Liquidity

They have a really good liquidity, in this business you must have it, because you need really big amount of money to realize a movie, and it starts generating profit generally at the moment they release it.

Cash Flow

We weren't able to get the cash flows of this company but the Operating Income of 2011 was of 300 millions, and the revenue was of 2.1 Billion dollars.