Pest Analysis on Mozambique – Nestle Chocolate

PEST analysis on Mozambique – Nestle Chocolate

Introduction

Nestlé Mozambique was established in 1975 and currently has 63 employees around the country who provide services in different business areas within the company.

PEST Framework – Nestle

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SWOT ANALYSIS – NESTLE Business

PEST ANALYSIS - Mozambique

Marketing Strategy of Nestle

In order to raise the market position, Nestle’s Initiative on focusing young age groups to profit business as well as providing benefit to the society.

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Healthy Kids Programme in Mozambique

Business Benefit: Positive impact on Nestlé’s reputation as a leading Nutrition, Health and Wellness company.

Societal benefit: Raises awareness of good nutritional practices, healthy lifestyles and greater physical activity

Key Issues, Background and Context:

• Nutrition Manual (& Modules) developed for primary public schools (Grade 1-7) both for teachers and students
• In partnership with the Ministry of Education
• Reached around 72,000 children in 2014

Trend Anaysis – Nestle

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CONCLUSION:

 The objective of the study was to document and synthesize information on Nestle, Mozambique and draw conclusions on the country’s potential . The Analysis embarked on detailing the Mozambique’s economy by applying the PEST framework, whose analytical framework is based on unpacking the political/legal, economic, social and technological contexts of the economy. The economy’s environmental structures described in allowed for a SWOT analysis of NESTLE. Thus, based on the contexts, the report extrapolated the strengths, weaknesses, opportunities and threats of the political and/or legal environment, social and economic forces as well as the technological environment. Five key conclusions that came out of this analysis under each pillar of the environmental structure were that:

1. Mozambique has made, and continues to make, prudent efforts in attracting Nestle products. This is supported by the continued structural reforms which include trade and investment liberalization, and the pursuit of the privatization programme.
2.  The country’s otherwise less developed infrastructure is likely going to be improved by the importance of regional integration that also emphasises the importance of development corridors.
3.  The country’s access to the different areas establishes a distinctively advantageous position, giving local production lower transport costs and thereby raising the competitiveness of downstream activities.
4.  Apart from mobile technology, internet usage and website engagement remains low both in private and public sectors.
5. Broadly, Mozambique’s political stability in addition to a relatively well endowed natural resource base such as water, climate and land, presents the country with excellent agricultural potential, especially in the central and Northern regions. Although such positive aspects are negated by Mozambique’s poorly developed infrastructure, the existence of a conducive investment climate may, over time, raise investment growth to levels that may overcome current infrastructural constraints for Nestle.

References

http://www.nestle-ea.com/en/aboutus/ourmarkets/mozambique/home

http://pestleanalysis.com/swot-analysis-nestle/

http://www.marketresearchreports.com/countries/mozambique

http://www.business-network.tv/asia-business-channel/nestle