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Philippine Cinema

Essay by   •  March 16, 2016  •  Research Paper  •  17,390 Words (70 Pages)  •  1,368 Views

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Ateneo de Manila University

John Gokongwei School of Management

Project Information Cataloging System (PICS)

Class Project Information and Cover Sheet

Name of Student/s: (Surname, Firstname, MI)

Bacquel, Lindon Miguel C.

Barbeyto, Lorenzo Miguel H.

Co, Edward Jasper T.

Eleazar, Ernest Elach A.

Mendiola, Brenard Glen T.

Reyes, Mervynn Joshua A.

School Year: 2013-2014

Sem: Second

Subject Code: LS10

Course Name: Philippine Business and Economic Environment

Teacher(s): Carmelo Lopez

(Information below this line and in this colunm for use by Faculty &/or PICS staff only.)

Grade:

Call Number:

Project Title:

Movie Production Industry analysis

Functional Area:

Client:

ABS-CBN Movie Production, Inc. (doing business as: Star Cinema)

Comments:

Industry Category: Movie Production Industry

Abstract (150 words or less)

For this study, the researchers will focus on the major players of the movie production industry in the Philippines. It will use ABS-CBN Movie Production, Inc. more popularly known as Star Cinema as a representative company, with movie production as its focal point. All attributes were considered with respect to the Philippine business environment and its components. This study includes an in-depth analysis of the industry together with its elements and market. The study requires extensive research as a means of gathering information. The researchers used analytical tools and introspection to further discuss and analyze figures and other information.

Author(s)’ Recommended Key Words

Movie Production Industry, Major Players, Local Environment


Contents

Class Project Information and Cover Sheet        

Author(s)’ Recommended Key Words        

I. The Research        

Methodology        

        

Type of data gathered        

Research Methods        

Significance of Research findings        

II. Star Cinema. and its Internal Environment        

Background History and Company Profile        

Income Statements (see attached file)        

Ownership and Management Profile        

Mission-Vision        

OUR VISION        

OUR MISSION        

Value Chain        

Qualitative Description of the firms Major Assets and/ or Resources        

Accounting and Management (see attached file)        

III. The Industry and its Competitive Environment        

Industry Definition        

Background History        

Current Industry Size        

Market Structure: Perfect Competition        

Major Players        

Industry Innovations: Top 5 Filmmaking Innovation        

Extent and Intensity of Advertising and Promotions        

Strategies        

Human Resources Management        

IV. The National and Global Environment        

Socio-cultural Environment        

Technological Environment        

Economic Trends        

Political or Regulatory Environment        

Natural Resource Environment        

Global Environment        

V. Industry Analysis and Recommendations        

Analysis of Market Structure, Supply and Demand, and Life Cycle and its implication on the industry        

Porter’s Five Forces        

SWOT Analysis        

Positive Factors        

Negative Factors        

Internal Factors        

External Factors        

        Stricter laws        

Key or Critical Success Factors:        

Conclusion with Recommendation for the Firm as well as the Industry        

Executive Summary        

HISTORY TIMELINE        

I. The Research

Methodology

Scope & Limitations

This Industry Study will focus on the Film Production Industry in the Philippines. This will cover the competitive environment of the industry, which, include its various market structures, industry size, major players in the industry, leading practices of firms, and competitive strategies. As stated, we will describe a number of major players in the industry and how each one operates in line to the nature of the industry (their practices and strategies). We will discuss the representative company, Star Cinema to illustrate their standard workings and their place within the whole industry. We will also discuss the effects of certain national and global developments and/or changes to the industry that could alter its structure and environment. Finally, our study will provide recommendations based solely on our analysis of the industry and not from other random factors.

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