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Protecta’s “quad” Business Plan

Essay by   •  February 7, 2018  •  Business Plan  •  7,588 Words (31 Pages)  •  1,121 Views

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Introduction

           The first and foremost, we would want to share about the company of innovative marketing plan for PROTECTA’s “QUAD” products. The company Protecta was founded in August 2002 in Melbourne, Australia and the founder current Managing Director, Allen Chen. Protecta the main core business is smart phone accessories. All of the goods are made and import from China depends on the price are cheap. After shipping from China, the good s will be package in own company to mete out to customer. This high quality, experienced team is the best tradition of innovation protection. Today's young people enjoy listening to music, and people can find their emotion in music, listen to music, and relax them, and many people like to wear a headphone and enjoy music individually.

          Since 2013, the company faces the economic down turn problem and the market is impact in the financial crisis and become more competitive. Besides that, Mr Allen has to decide to produce the new brands of “Quad” to all the consumers. There are three types of colour in each product such as red, black and white. There are four types of products in “Quad” such as wireless in-ear headphones, wired in-ear headphones, wireless over-ear headphones and wired over-ear headphones. Hence, Mr Allen start to set the service purposes in his company and set up a professional team and let the price become more advantage in market.

         Furthermore, to boost up the products should quickly upgrade to help in the enterprises and the market of competitive become more urge. So, they also will indirect the consumer marketing channels with wholesalers and retailers to get the products as fast as possible. For the products “Quad” there are unique features in earphones by four earpieces. This is because enable let two persons enjoy and listen the music at the same time. This is the reason of why every consumer should purchase it and become more attractive to consumers.

         

Current Market Situation

With the improvement of bluetooth wireless audio transmission quality and the hard demand of the iPhone 7 for some phones to cancel the 3.5mm headphone jack, wireless earphones are becoming more and more users' choice. With the built-in "decoration" attribute of headphone, it is not surprising that the wireless headphone market is booming.A good wireless headset should have a stylish appearance, a good sound quality, a nice touch, a steady bluetooth connection, long range, and, of course, it would be better to have an active noise reduction.Today we introduce you to another such product - SONY MDR - XB950N1. It also meets all of the elements that we have mentioned above with respect to an excellent wireless headset, on this basis, the mdr-xb950n1 has a particular point of selling - adjustable bass.

THERE ARE SOME REASONS THAT WHY PEOPLE LIKE THE WIRELESS OVER-EAR HEADPHONES

             Eye watched 2017 painting end soon, and it's time to learn from the past looking to the future. In the last few days, the circle of friends has begun to open up a lot of "summary" patterns, except for the good digital products that we've met over the past year, and even a few of our own journalists have been using the flight data for the last year, and there's a lot of different things to do. I'm going to do the same thing, and it's kind of a habit, too, because at the end of the year, it's a lot of emotion, and I can't help but think about what's going on in this year, and I haven't been able to do it in a year, and the most important thing I've ever met in this year is a digital product that I want to give to everyone.

               Edit my main business is the digital audio products, so the first paper starting from the digital audio products. In the product category, start with the headphones. Because of the rough estimation of the earphone I played this year, the price is more than 5 times of the played player, and the price range from 99 yuan to 200,000 yuan, while the maximum number of those headphones is less than 10,000 yuan, and more particularly about 2000 yuan. I feel like people are living up to their standards, and the demand for sound and sound has improved, and a lot of people don't have their phone's matching headphones, and they're making a lot of money in this area, and people are willing to pay for the quality of the sound. There may be another reason: many smart phone products, led by the iPhone, have eliminated the 3.5mm headphone jack, which makes it difficult for users to adapt to the combination of the device and the high quality wireless headphone price, which is the result of this year's wireless headset. You must have some surprise, why want to recommend such a small size of wireless headphones. "Because it's small." It was not answer, but it is really my true internal answer. Do you have this question means that you must have a big head, so you can't understand these small head of the crowd the pain of the heart? It’s like that mdr-z7 headphone slide down on our head, even with big flat headsets. It is usually my bluetooth in-ear earphone. Wear this kind of in-ear headphones shoulds not be long time, however, on the one hand, ear swelling strongly feel very uncomfortable, on the other hand compared with big headphones sound quality is worse. Large wireless headphone is my dish, and I believe most music lovers' dish.

          SONY WH - H800 is not a simple and crude to standard size of WH - H900N scaled down, WH - H800 is a new design of the wireless bluetooth headset, only feel similar to WH - H900N appearance. In order to develop an earpiece that would fit most of the people's heads, the SONY wh-h800 design team went to the European and European countries to actually measure the shape and size of the head of the people, and to make a model of the size of their head, and the size of the prototype, which was the most reasonable amount of headphones ever to be made from the prototype. The earliest use of bluetooth is because you can't get a phone with a car, and it's convenient to call it when you're not driving, and then you have a stereo bluetooth headset, and you can dance freely, and you don't have to be constrained by the cable. And by the time you get used to the unfettered way of listening, you don't want to use your cable anymore. I think it's also the main reason why many music enthusiasts like wireless bluetooth.

            The WH - H800 USES bluetooth wireless technology, and it has a lithium ion in it, and any audio source that supports bluetooth can be used with it, including an MP3 player with bluetooth, cell phone, tablet, laptop, and so on. I usually use it to connect to the phone, listen to music and play games and even watch a movie, and it's very convenient, and it doesn't happen because suddenly I hear my parents 'call and I get up from the chair, and I'm going to pull the line, as long as it's 8 or 9 meters from the phone, and the music is going to go on and on and on and on and on and on to music.

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