Question Case

0. How old are you?

A. Under 16 B .16-20 C. 20-25 D. Above 25

1. How often do you buy chocolates?

A. Once every day

B. 2-3 times a week

C. Once a week

D. On special occasions only

E. Others, please specify

2. Have you heard about Green & Black chocolate?

A Yes B No

3. How do you know about Green & Black's chocolate? *[Multiple ]

A. TV B. Internet C. Magazine D. Radio E. Poster F. Supermarket promotion

G. Friend recommendation H. Other ways

4.Where do you generally buy Green & Black's chocolate?

A. Supermarkets

B. shops

C. Vending machines

D. Others________

5. Which elements affect you buying Green & Black's chocolate?

A. Price B. Packaging C. Taste D. Brand E. Other

6. What is the price of the Green & Black's chocolate you can accept for this size---1 bar?

A. About £7-£10.5 B. About £10.5-£14 C. About £14-£17.5

7 Have you bought the Green & Black's chocolate as a result of advertising?

A. Yes B. No

8. What kind of chocolate do you prefer the taste of?

A. Milk chocolate

B. Dark chocolate

C. White chocolate

E. Nut chocolate

F. liqueur chocolate

G. other

9. Do you like this packaging ?

A. Very much B. Good C. Not Bad D. Other

10 Which parts do you think Green and Black chocolate is better than others

A. Packaging style

B. Taste Varity

C. Brand Image

D. Supermarket exhibition

E. Advertisement

F. Promotion