Sales and Promotion

Table of content | Page Number |

Requirement 1 |

P 1.1 | Explain the communication process that applies to advertising and promotion. | 3 |

P 1.2 | Explain the organisation of the advertising and promotions industry. | 5 |

P 1.3 | Assess how promotion is regulated. | 7 |

P 1.4M 1 | Examine current trends in advertising and promotion.How has the ICT impact the above organisation's advertising and promotion. | 9 |

Requirement 2 |

P 2.1 | Explain the role of advertising in an integrated promotional strategy for a business or product decisions. | 13 |

P 2.2 | Explain branding and how it is used to strengthen a business or product. | 14 |

P 2.3M 2 | Review the creative aspects of advertising strategy.Evaluate whether the strategies are appropriate to address successful advertising campaign. | 17 |

P 2.4 | Examine ways of working with advertising agencies. | 19 |

Requirement 3 |

P 3.1M3 | Explain primary Table of content | Page Number |

Requirement 1 |

P 1.1 | Explain the communication process that applies to advertising and promotion. | 3 |

P 1.2 | Explain the organisation of the advertising and promotions industry. | 5 |

P 1.3 | Assess how promotion is regulated. | 7 |

P 1.4M 1 | Examine current trends in advertising and promotion.How has the ICT impact the above organisation's advertising and promotion. | 9 |

Requirement 2 |

P 2.1 | Explain the role of advertising in an integrated promotional strategy for a business or product decisions. | 13 |

P 2.2 | Explain branding and how it is used to strengthen a business or product. | 14 |

P 2.3M 2 | Review the creative aspects of advertising strategy.Evaluate whether the strategies are appropriate to address successful advertising campaign. | 17 |

P 2.4 | Examine ways of working with advertising agencies. | 19 |

Requirement 3 |

P 3.1M3 | Explain primary Table of content | Page Number |

Requirement 1 |

P 1.1 | Explain the communication process that applies to advertising and promotion. | 3 |

P 1.2 | Explain the organisation of the advertising and promotions industry. | 5