Secondary Reseach Objectives on a Macro

To Conduct secondary research on the macro environment

1.1 Demographic

* What is the population growth rate?

* What are the education statistics in South Africa?

* What is the current employment rate in South Africa?

* What are the main religious practices in South Africa?

* What is the average disposable income of the South African population?

* What are the prominent race statistics in South Africa?

* What are the South African Life-stage classifications?

* What are the South African Living Standard measurements?

1.2 Socio-Cultural

* What are the current cultures in South Africa?

* Is there a shift in responsibility within family structures?

* Has there been a change in the role of women in South Africa?

* What is the current HIV status of South Africa?

* How is crime impacting on South African business?

* What are the current social cultural trends in South Africa?

1.3 Economic

* What is the economic situation in South Africa?

* What fiscal policies has government identified to regulate the economy?

* What were the repercussions of the economic crunch on the South African economy?

* How has the exchange rate fluctuated in the past 2 to 3 years and what effect did it have on the South African population?

* How has the petrol price fluctuated in the past 2 to 3 years and what effect did it have on the South African population?

* What are the factors that affect interest rates with regards to companies and households?

1.4 Legal/Political

* What is the current political situation in South Africa?

* What is the impact of the trade unions on South Africa?

* How will the protection of personal information Act influence the availability of peoples details? For example, for database purposes.

* Does the International Charter of consumer rights result in consumers being more aware of what they are entitled to?

* What are the ASA codes that apply to advertising and marketing?

* What are