Seo Plan and Guideline to Optimize Your Rank on Search Engines

SUMMARY

Contents

Introduction 3

Strategy 3

Search engine ranking factors 4

ON SITE OPTIMIZATION 5

1. www.your site.com : Titles and Metatags 5

2. Your Blog 6

OFF SITE OPTIMIZATION 7

1- Link Popularity 7

2- Paid directories 7

3- Press Releases 7

4- Online Articles 8

5- Reciprocal Links 8

6- General and Free/ Paid Directories 9

7- Your Microsites 10

8- Forum, portals, blogs 11

9- Social Networks 12

Unethical SEO 14

TRACKING and WEB ANALYTICS 15

1 Google Analytics 15

2. Url Indexing, Alexa rank, Page rank 15

3. Backlinks 16

4. Social KPI's 16

KEYWORDS LIST 17

PROJECT PLAN / TIMELINE 18

BUDGET 19

APPENDIX 22

Top category websites (competitors) 22

TOP 50 converting keywords 23

SEO tracking tools 23

SEO/SEM TOOLS, & RESSOURCES 23

DASHBOARD and FOLLOW-UP 24

GLOSSARY - DEFINITION 28

Introduction

SEO (search engine optimization) is the process of optimizing a page's text and HTML coding to be relevant for specific, targeted keyword phrases.

A keyword phrase must be present on the page in various places for that page to rank in the search engine for that particular keyword. A page may be ranked for several different keywords.

A keywords search in a search engine may product thousands of results, but visitors rarely go beyond the first two result pages, most often they read the first page of results only. It's very important that yourwebsite.com ranks high enough to appear in the top 10 results. Search engines use a formula to decide which pages best fit for a particular search and therefore where Your site pages will rank. This formula may change periodically according the rules and strategy of indexing content for each search engine. Keep posted of change of algorithm that may impact your rank.

Search engines look at both on-site and off-site factors when determining Your site.com page rank. SEO deals with improving the on-site factors. Building a search engine friendly site begins by choosing the right keywords to incorporate into the website. Second, your site needs to structure its HTML code to make it inviting to the search engines so they can find keywords. Third, create keyword rich content for the search engines to index (articles).

SEO is an ongoing process. It may take 3-6 months to get ranked for certain keywords and then even longer to get a top 10 listing. Your site may have to experiment with different combinations of keywords to get the expected rankings. Also, search engines often change their relevancy formulas and we may need to adjust the website just to maintain the best rankings.

Strategy

Define the SWOT analysis for your SEO; analyze the competition and business environment

Strenght

* Domain name

* SEO friendly site (CMS)

* Lots of contents

* Industry expertise Threats

* Competition ranked top 5

* Competitor may increase SEO strategy

* Competitor has stronger domain names

*

Weaknesses

* No SEO Skills

* Poor use of the CMS by the team Opportunities

* Optimization will help to get more traffic

* PPC and ad networks

* Low competition in SERPs means quick results

* Social Media

Search engine ranking factors

How a natural ranking is being set to a website.

1. On page optimization - provides about 20%-30% of the total ranking score.

2. Off page optimization or otherwise known as link popularity - provides about 70%- 80% of the total ranking score.

The table below illustrates the main search engine ranking factors

On Page Factors (20%-30%) Off Page Factors (70%-80%)

* Title Maximum 90 Characters

* Body Text Word Count, Minimum 200 Words

* Headings H1/H2/H3

* Link Text (Anchor Text)

* Domain Names, File and Folder Names

* Related Words in the Text, Latent Semantic Indexing Score

* Keyword Repetition

* Proximity, Prominence About 3%-6%

* Alt tag attributes in Images and Links

* Page Size and Code to Text Ratio

* Search Engine Friendly Navigation No Session IDs

* Number of Pages Indexed on the Website

* Website Freshness/Frequency of