Servicing Marketing

Services marketing relates to the marketing of services, as opposed to tangible products. A service (as opposed to a good) is typically defined as follows:

 The use of it is inseparable from its purchase (i.e., a service is used and consumed simultaneously)

 It does not possess material form, and thus cannot be touched, seen, heard, tasted, or smelled.

 The use of a service is inherently subjective, meaning that several persons experiencing a service would each experience it uniquely.

For example, a train ride can be deemed a service. If one buys a train ticket, the use of the train is typically experienced concurrently with the purchase of the ticket. Although the train is a physical object, one is not paying for the permanent ownership of the tangible components of the train.

Services (compared with goods) can also be viewed as a spectrum. Not all products are pure goods, nor are all pure services. An example would be a restaurant, where a waiter's service is intangible, but the food is tangible.

Summary

In this report we tried to explore the how the advertisement is creating its impacts on the society. In the sake of completion of our case studies we have visited the many advertisement agencies. Like paragon advertising agency, Interflow communications, orient maccan. MCM advertisers, GH Thaver. Synergy Group. By visiting theses companies we find the results that how the advertisement is shaping up the society or just mirror the values of the society. The topic is related with the following topic

Stereotyping that how the stereotyping is helping the society to enhance its values or just mirror up. In our society the major character of that creating the impact being impacted by the others are women, men children's and the young ones. In our report we discuss this character briefly. That how women are ported in the advertisements and how these ads are crating their impacts on our society. Similarly we also discuss that how the ads creating their negative and the positive impact on society. Me and my group member visited the organization and found that how in the Pakistani society these characters are being performing their roles to build up the society.

Our main question about the advertising to the advertising agencies is following because our total research is dependent on the few questions that we ask from the head or the representative of the organization

What are the social responsibilities of the advertiser?

How the advertising shapes society values simply mirrors them?

Stereotyping and impacts to influence people?

Is the stereotyping creating the clutter?

What are the harms of the society towards the economic? Political, cultural, moral and religious harms of advertising?

Is the advertising the mirror which society emulates?

What is the role of women, men, young ones and how they portrayed?

In respects of these questions and few more questions we prepare our report from the material and the data they provide us and few from advertising websites and some from education sites.

Advertising and Society

Life without advertising would be dull

with out the advertisement the life color will dull and unisexual because if u don't see a charming face on the try or any their media u will not able to please itself and can not enjoy the beauty of life.

Advertisement is every things it effect each and ever aspects of life from child to young ones and to young ones to old one .how can the life can be colorful with out advertisement

Consumers feel that advertising is everywhere and that this ubiquity has evolved over time. As such advertising is as much part of the environment as the traffic and the trees. For some, mainly the older respondents, there is perhaps too much advertising, too much pressure to buy but the majority embrace it as part of life. When asked to think about life without advertising the response was that life would be very, very dull. There would be a lack of essential and desirable information. There would be less entertainment. There would be less street colour.

Advertising Role in Shaping or Mirroring Society

Does advertising reveal our society as it is, as it wants it to be, or does life mirror he images brought to life by advertising? The answer to this question is controversial, but, I believe that advertising and society observe and simultaneously reflect each other depending upon who is looking into the mirror.

"We see life not as it is, but as we are."

Advertising mirrors values

Advertising professionals tend to believe that the best they can do is spot trends and develop advertising messages that connect with them. Advertisers believe advertising mirrors values rather than sets them.

Competition in the Marketplace

Advertising serves to drive competition in the marketplace by stimulating consumer spending and ultimately increasing the amount of money that businesses make. Advertising does not necessitate that business improve its products or service due to competition, but I do believe that competition requires that the advertising produced must match the product benefit

Dynamic Marketplace

Advertising stabilizes an otherwise dynamic marketplace. As consumers remain cognizant of products through various types of advertising, companies are not as susceptible to changes or shifts in the ebb and flow of business. Each business is also forced to maintain its prices within a reasonable range compared to its competitors. Consumers are not unwilling participants in this system, they consciously and freely participate, and are fully aware, and can also distinguish between facts and false claims from the marketplace.

Creates a Want

Advertising creates a want where there was no need. It stimulates purchase