Smart Fridge Business Plan

Business Plan

Michael Eoloff, Julia Egasti, Jen Krall, Kristie Kosobucki

What is it??

y A luxury refrigerator that will be marketed to the high-end audience

y Aimed at those individuals who are interested in:

y Easing the cooking and shopping process for their family

y Contains all of the typical refrigerator features,

twist

y Built-in PC

y Will be connected to the internet/home network

y RFID tag reader

y Categorize all contents

Features

y Built-in PC

y Would allow users to monitor all of the contents that are in the refrigerator.

y Set alerts for users when a particular item was low and when it was about to expire.

y The second major feature of the SmartFridge is the RFID tag reader.

y Would allow users to scan all contents in their refrigerator and cupboards.

y Will be hooked up to all other appliances in the home.

y User will be able to set alerts to remind others in the home.

y Will allow for complete integration and allow for a central control point in the kitchen.

What it could look like:

Market Breakdown

y Ranges, cooktops, Ovens, Microwaves and Hoods

y Refrigerators and Freezers

y Clothes washers and dryers and dishwashing machines

Target Market

y Commercial Refrigeration

y Luxury kitchen product

y Middle-upper class

y Families!

Who's Interested?

Possible Distributors

Risks

* Competition

* Smart fridge prototypes currently being released

* BUT: they involve different features then our proposed fridge

Risks: Competition

y Kim Otto of Denmark's Innovation Lab

y Designed a smart fridge concept that used the RFID

reader to make the user aware of its contents

y