Social Solar System

Social Solar System- comprises of different relationships

* KINGSHIP- by blood; by law

* HOSTILITY- a form of friendship

* ACQUIANTANCE- a communication

* EXCHANGE- exchange of goods, services and money

* MONEY FLAWS- lender of banker; banker to client relationship

* STATUS- professor to student, Pres. to janitor, mayor to constituent0

* INFORMATION, INPUT, OUTPUTS- media, commentator

All relationships are conflictual (each and very one of us have rules and goals)

All relationships are strategic (agenda; goal)

All relationships are tensions

INFLUENTIAL EXTERNAL PREDISPOSING VARIABLES INTERNAL PREDISPOSING VARIABLES:

* Regulatory Bodies - size of the organization

* Moral Convictions - organizational culture

* Legal Constraint - incursions of PR in the dominant coalition

* Contending Parties

* Jurisdictional Issues

EXTERNAL SITUATIONAL ANALYSIS INTERNAL SITUATIONAL ANALYSIS

* Threats - Characteristics of Organization

* Industry Environment - Leadership style

* Characteristic of External Publics - PR Department

* Political, Cultural and Social Environment - Management Style

* Specific Issues - Individuals

-Relationship

INTERNAL THREATS

* Union

* Duplication of Work

PR TRANSFER PROCESS:

* HOSTILITY- may be irrational based on fear, misunderstanding or false information

-The public may feel threatened by an organization or by what t does, yet no genuine threat may exist

* PREJUDICE- to prejudge, form an opinion or attitude without considering available information

-The task of converting prejudice is not a simple one. Such attitudes can endure for a long time

* APATHY- people are naturally conservative; they have a self protective resistance to change

-If PR activity is to achieve understanding, it has to breakdown this unwillingness to want to know.

* IGNORANCE-