Soup Presence

Brand presence-

* MTR

* Knorr

* Maggi

Eating preference- Demand for taking light lunch

The consumer research undertaken for this report shows 30 percent of adults make their own soups during the year and 19 percent mostly consumed home-made instead of bought soups

Flavours available

* Tomato Soups

* Cream of Mushroom Soups

* Chicken Noodle Soups

* Vegetable Soups

* Chicken Base Soups

* Potato Soups

* Pasta Soups

Among these Traditional recipes, such as tomato, chicken, mushroom and vegetable, are the favorites and main flavors sold

Soup Categorization-

Traditionally, soup is classified into two broad groups:-

* Clear soups

* Thick soups.

Thick soups are classified depending upon the type of thickening agent used: purées, which are vegetable soups thickened with starch; bisques are made from puréed shellfish thickened with cream; cream soups are thickened with béchamel sauce; and veloutés are thickened with eggs, butter and cream. Other ingredients to thicken soups and broths include rice, flour, and grains

Health benefits-

Tomato soup is a good source of vitamin A, Bs, C and the powerful antioxidant called lycopene

Pumpkin soup is also packed with potassium and Vitamin A

Sweetcorn & Potato soup is a great fibre boost

Minestrone soups can contain as many as 8-10 different vegetables.

Soups are also a great way to increase fluid intakes over the colder winter months when it is less appealing to drink cold water.

Overall soup industry in India - 22 million litres Packaged branded soup - only 0.5 million litres Packaged branded soup - only 0.5 million litres Major players - HUL's Knorr, Nestle's Maggi, MTR, and GCMMF's Major players - HUL's Knorr, Nestle's Maggi, MTR, and GCMMF's Masti Masti Knorr products sold in over 87 countries & their punch line is Knorr products sold in over 87 countries & their punch line is "Good Food Matters" "Good Food Matters" With only soups in India, Knorr resulted in an 18% growth With only soups in India, Knorr resulted in an 18% growth