Sporting Goods Store

Our company is a sporting goods company that specializes is retail sales for multiple sports and various age groups combined. We are a local, small owned company that was started by a husband and wife 35 years ago as an attempt to be the main provider of sporting equipment for their local community. Due to the nature of how we were created, the company started off with only 2 employees, the husband and wife. Throughout the course of its first 10 years, the company evolved and expanded into being the only retail establishment that not only provided sporting equipment to its own communities citizens and all of their youth leagues, but also the main supplier to the one and only high school the town had. By the end of those 10 years, the company was able to support its community in another way by hiring its locals to help run the store and its booming business.

As the company sits now, it has been in business for 35 years with the original owners still in tact and obviously happy with their success in providing quality customer product and service. With that being said, there was a significant evolution process involved in taking the company from what was a small way for 2 people to earn a living, to the main source of sporting goods products for a local community. Changes within the company included inventory, number of employees, location and size of the store's facility, and of course, the management of the company's product information and sales. Originally, the husband and wife would stay out late at the store collecting and monitoring the store's daily sales. The husband would maintain the inventory portion of the store by making sure that all items were properly stored and accounted for. Along with inventory came the responsibility of purchasing all of the inventory ultimately making sure that the store's shelves were always stocked.

His wife, on the other hand, was responsible for the cash register and keeping a rolling tally on all that received in monetary value on a daily basis. She keep receipts and make sure that what their business was bringing in on a weekly basis was always more then what they were spending when replenishing their shelves. She also handled special and personalized orders that would come through the store. Now, they both agreed that it was vitally important for the store to maintain an excellent and high level of customer service which would then equate to customer satisfaction.

It was important for them both to evolve and discover new and improved ways to help their company succeed in the ever changing economy. For instance, they used some of their profits to implement a computer system. That particular system was not only there to make things easier in terms of inventory but also at the cash register. From an inventory stand point, the husband was able to store quantities and specific names and descriptions of products into a database system. Instead of doing a nightly or