Starbucks offers Core Product Is Coffee Beans and Beverages

Starbucks offers core product is coffee beans and beverages.

Starbucks has high quality product and have been working to provide the best quality coffee brands to customers in order to do this regardless Starbucks is regardless of the cost to buy high-quality high altitude coffee beans in the world.

Starbucks purchase and roasts high-quality whole bean coffee and sells them along with fresh ,rich-brewed, Indian style espresso beverages, a variety of pastries and confections and coffee-related accessories and equipment-primarily though its company-operated retail stores. In addition to store group and supermarkets. The company' objective is to establish Starbucks as the most recognized and respected brand in the world.

Starbucks key of success is the ability to change the concept consumers had about drinking coffee. With more than 6000 outlets across the world (2003 numbers) and the intention of increasing them in the near future, the company has transformed coffee into a lifestyle accessory with as much elegance as the latest fashion. However, their way to success was not so easy and if we go back in 1971, we will find that coffee didn't look like it was a great business. There were no signs of getting better, either. Coffee consumption in the United States had peaked in the 1960s, but by 1971 it was on the decline. Most Americans drank something called "coffee" that came ground up very finely in vacuum-sealed tins. Nevertheless, there was appeared tiny Seattle based chain with innovative idea of how to do business that in a few years changed the vision about the process of drinking coffee not only in USA but worldwide. Starbucks has evolved into a great success due to their outstanding implementation of Integrated Brand and Marketing Communications.

Starbucks purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment -- primarily through its company-operated retail stores. In addition to sales through company-operated retail stores, Starbucks sells whole bean coffees through a specialty sales group and supermarkets. Additionally, Starbucks produces and sells bottled Frappuccino coffee drink and a line of premium ice creams through its joint venture partnerships and offers a line of innovative premium teas produced by its wholly owned subsidiary, Tazo Tea Company.

Starbucks product of the typical model have 20~25 kinds of coffee , each coffee all endow with the captivating name, such as: Brazil Yi Bo Ni Ma.Bo Ben coffee, Ke Mo Du. The dragon adjust to match coffee ...etc.. The source of product comes from advanced beans rich Arab origin, such as:Latin America, Africa and Indonesia. Also provide inside store various different upscale adjust to match coffee, tea drinking and dessert.

Starbucks Price positioning is "the majority of people can afford the luxury" that consumers are targeting "white collar class." Most of these customers are advanced intellectuals, hobby products, food and art, but are higher-income, high consumer loyalty Class.

Generally speaking, the price of Starbucks coffee will not be higher than other competitors. Starbucks is also trying to pull off another balancing act: the meals must be inexpensive enough to draw in frugal customers, yet fancy enough to appeal to those who care more about quality than price.

Starbucks is "giving a customer an opportunity to experience the brand at a lower price point,"

Particularly important is the process of marketing mix 7P , Starbucks service satisfaction is very high.

The customers can order a drink or nosh at the counter, and check-out after order. Beverage Area: This area will normally be divided into two parts, separately in these two districts are cold zone and hot zones, modulation cold and hot drinks. Coffee and dessert area: This area is usually at the checkout area next door, coffee area will be marked this week by the supply of coffee beans used in beverages; or told you what steps to baking coffee, and will take various steps