Target Market Analysis Running Gps Watch

1. Target Market

Men and women between the ages of 25 and 35 who have an interest in health, fitness, and well-being and also a desire to eliminate the need to carry multiple devices during exercise. Within this group we are looking to focus on the hip and stylish crowd. We believe many 25 to 35 year olds buy products based on not only value but percieved fashion. Our target audience are people that want to look awesome even when working out.

2. Target's Needs and Goals

Track athletic performance:

A. Distance traveled

B. Speed

C. Calorie burned

Ability to listen to music and create playlists for running

3. Benefits Product Provides

This GPS/ Bluetooth headphones allows the customer to listen to a playlist of songs they have set up through their computer before exercising. Through a computer the user can set up specific routes that will be spoken through the headset as the user is exercising. Depending on the user's setup, the headphones will announce the current pace of the user, the distance, and the calories burned. All of this will be uploaded to the computer when the user syncs up after exercising. All of these features are built directly into the headphones eliminating the need for the user to carry multiple devices.

4. Places to Find Members of This Market

Members of this market can be found in fitness stores, at running and cycling events, gyms, and in areas where outdoor exercise related activities are popular such as public parks.

5. Publications They Read

Members of this market read fitness magazines such as Runner's World and Pro Cycling. They also frequent websites related to getting in shape or training for races and sports apparel and equipment websites.

6. Groups They Belong To

Members of this market are involved in community organized races such as Race for the Cure, Mud Ninja, Run for Your Lives. They join groups that focus cycling or running together. There are many of these groups in populated cities. The target members would be those that join focused training groups and also leisurely exercise groups that are focused more on the enjoyment of exercising.

7. Special Events & Important Dates

Spring, summer, and fall are important seasons to market to this group. The website www.active.com posts most cycling and running races in a geographic location. This website can help plan areas and times to advertise and market the product.

8. Trends That