Technological Advancement of Mobile Advertising

Assignment 15

There are several advantages to the technological advancement of mobile advertising that were not once present when only traditional advertising on billboards and newspapers existed. While traditional advertising is still used frequently today and is a very significant way of sending a message to consumers about your product or service, they do not fully capture the attention of people as much as mobile advertisements do. Mobile advertisements are everywhere; they follow the consumer from their home to the workplace and to their recreational activities. Traditional advertisement is limited to the exposure by choice of the consumer.

There are two defining differences between mobile advertising and traditional advertising. When individuals use their smart phones and go on apps to play games, stream music, read news, etc., these companies using a mobile platform to advertise their product or service make their advertisement an obstacle for consumers using their apps. Apps will force you to read an advertisement before reading an article or watch a video ad before seeing their video. Companies strategically place advertisements in between songs on music apps and make them a part of games in order to get the user to recognize them more regularly. The significant part about mobile apps is also using location technology to determine the whereabouts of a consumer, and advertising products locally based on their location. So not only are these companies secretly finding ways to force the consumer to watch or participate in their advertisements, but also making sure the product or service is obtainable and convenient for the consumer.

Another way in which mobile advertisements contribute to an increase in revenue for many companies is the platform in which the consumer can purchase the product or service directly from their smart phone. This feature is not available when an individual sees an advertisement in the newspaper or on television. The ability to click directly on the advertisement and receive the service immediately is also an encouragement to the consumer to allow the advertisement to convince them to make the purchase. This ability gives higher web traffic for both the advertisement and the page on which the advertisement is on, and is altogether better for both parties. These two reasons are the main reason why mobile advertisement has had such a large impact on the advertising world today.