The Fashion Channel

Other networks were realizing that TFC was successful and beginning to add fashion related programs to their line-ups

Lifetime and CNN had launched a fashion specific programs that were getting notable ratings

Opportunities:

To help attract a critical mass of viewers they would have to target the right viewers and offer advertisers an attractive mix of viewers than their competitors

TFC was on a basic channel so most consumers received it automatically without purchasing cable

It is a right time to gain more profits when this industry is booming.

It can gain the preference from advertising buyers easily by improving the ratings

Identify core group of loyal viewers

Threats:

Other networks were realizing that TFC was successful and beginning to add fashion related programs to their line-ups

Lifetime and CNN had launched a fashion specific programs that were getting notable ratings

Ad revenue was always strong between all the networks

II. SWOT Analysis - in bullet format (worth 25 points)

* Strengths

* Weaknesses

* Opportunities

* Threats

III. Problem Statement "WHY"? keep it brief...no more than 20 words. Challenge yourself to be concise but brief. This should be written as a statement not a question. (worth 10 points)

IV. Development of Alternatives - at least 3. Your alternatives are derived from your opportunities outlined in your SWOT. Make sure to be very detailed. Each alternative should be numbered in your analysis (worth 30 points)

V. Recommendations - Evaluate each alternative and pick the best choice based on the company's strengths and opportunities. End this section with an overall conclusion - no more than 1 paragraph. (worth 10 points)

VI. *Presentation/Question grade - If you are not presenting, the question needs to be included in your case paper as well as given to the group. (worth 10 points )