The Product of Sasa - Make Your Life Beautiful of Hong Kong International Brand

SASA-Make Your Life Beautiful Of Hong Kong International Brand

Corporate Objective

As the largest cosmetics retail chain in Asia and one of the top ten retail groups in Hong Kong. SASA clearly know what position in the market. Surely it must have the achievement of organizational objectives. The vision of SASA group will being the leading cosmetics retailing group in Asia. And the misson of SASA offer quality and diversity beauty solution to its customers; share success with its employees and become long-term partnership with its supplies.

The Product

How to used above goal to fulfill the product of SASA to support its market? The Group now sell over 600 brands. As large enterprises is absolutely rigorous system to the introduction of different brands. The brand is the "personality" of the product, conveying important information about the expected quality. People often define themselves by the prestige of brands they buy. Product portfolio of SASA over than 16,000 product, among the wide range of product categories have 7 type such as skincare, make-up, fragrance, hair care, body care, health care and beauty supplements. The length from 281 pieces(health care) to 3929 pieces(beauty supplements)In the BCG Matrix and on the PLC about SASA, I think the Health care as a Star since all of us is talking or concerning about health. It is trend toward nowadays, you should have seen many article or advertisement in magazine, on web, or TV. There are various of health such as "Regimen Congee" "Detox Emzyme" "Bio Enriched Fish Oil" etc. That product will grow in sales and profits with a large market share which in Growth stage of PLC. I think Body Care and Beauty Supplements as Question Mark and Introduction stage because like "Slender Legs Secret Cream""Beauty Machine" in a small share share of a growing market, that will need a lot of effort to grow its market share and spending a lot of money add temporarily localized used on a part of people. A Cash Cow as Skin Care, Make-Up which have a large share of a stable market and in the Maturity stage of the PLC,that get middle majority customers. Among to make SASA proud to include private-label brand Suisse Program, La Colline, SASATinnie ; sole agent commodity Caudulie,Elizabeth Arden,etc.Morely,SASA is relied on the international brand to attract the local consumer and tourists such as Estee Lauder,SK2 etc. The Decline stage and as a dog of BCG as I think that is "Bodymist", "After Shave Product" "and strongly smell,size smaller "Parfum".It is because the modern people more like fresh smell & the volume more bigger,feeling durable andcomfortable e.g:Eau De Toilette Spray,Eau De Parfum.

The Service

SASA is the augmented product and industrial