This Calls for a Budweiser

This calls for Budweiser

Tamaine A. Leak

Devry University

This calls for Budweiser

The vintage ad "This calls for a Budweiser" was created in 1962 and depicts four gentlemen socializing and enjoying a great time with entrees and a couple of Budweiser beers. My reason on deciding on this vintage ad in particular, was due to the fact it impresses my interest of showcasing four African-American men in a respectable setting and environment. This can express to the audience in a positive tone that suggests that the four men maybe brothers, close friends or neighbors having a social get-together discussing about their life or exchanging ideas on a specific event within a kitchen. This vintage ad simply states, "The neighbors are in the kitchen exchanging ideas with close friends, while having fun and enjoying a couple of Budweiser's. Where there's life......there's Bud".

The Logos appeal of this vintage ad, I feel that the author is persuading to the audience on purchasing Budweiser's for social events such as picnics, BBQs and family reunions. Since the ad is depicting a certain brand of alcoholic beverage. Budweiser is trying to connect fun, life and drinking Budweiser goes together for an enjoying time. This would cause a certain level of competition with other Beer companies that will try to promote their brand of beverages on a higher scale, as well as influence other consumers or social drinkers to switch to Budweiser beverages over others.

The Ethos appeal... that the author expresses to the audience shows that the gentlemen are happy and are having a great time. They are also very well-dressed and well-groomed with a casual clean-cut dressing attire of a button-up long sleeve shirt and dress slacks. This suggests that these gentlemen have a well-establish job or career that has made them financially secured and

successful, and are responsible and mature enough to have a couple of alcoholic beverages with their meals. They may also be of a certain age group around their late 20's or early 30's;

This is another strong influence to members of the audience that can relate to them as being

responsible drinkers. Another great point of observation is the body language. The four men are standing around in the kitchen in such a proper poise, with well-mannered behavior. Their mannerism and attitude also expresses good-solid character and self-dignity.

The Pathos appeal of the vintage ad suggests that the author is providing the audience

their own experience,