Tiffanies Beauty Salon - Business Plan
Essay by alio1010 • January 7, 2013 • Business Plan • 5,904 Words (24 Pages) • 1,591 Views
BEAUTY SALON
Business Plan
Contact: Ali Al Rasool
Phone: +973 39795955
E-mail: ali@tiffanies.com
TABLE OF CONTENTS
CHAPTER 1: EXECUTIVE SUMMARY
1.1 Financial highlights
1.2 Start-up summary
1.3 Vision
1.4 Mission
1.5 Values
1.6 Company ownership
1.7 Company location
CHAPTER 2: PRODUCT & SERVICES
2.1 Product/service description
2.2 Process
2.3 Products & prices
2.4 Materials used
2.5 Plant layout
CHAPTER 3: MARKET ANALYSIS SUMMARY
3.1 Market needs
3.2 Market segments
3.3 Industry analysis
3.4 Competitive comparison
CHAPTER 4: STRATEGY & IMPLEMENTATION SUMMARY
4.1 Competitive edge
4.2 Marketing strategy
4.3 Sales & distribution plan
4.4 Payment terms
4.5 Return policy
4.6 Sales strategy
4.7 Advertising
CHAPTER 5: MANAGEMENT SUMMARY
5.1 Owners bibliography
5.2 Personal plan
CHAPTER 6: FINANCIAL INDICATORS
6.1 Revenue forecast
6.2 Break even analysis
6.3 Projected profit & loss
6.4 Projected cash flow
6.5 Projected balance sheet
1.0 Executive Summary
Tiffanies beauty salon is a partnership based start-up business located in Amwaj Island, Bahrain which we plan to start operations in the year 2023. We were always fascinated with the world of cosmetics and beauty products. Our fascination and interest in this field led us to do comprehensive survey of this market, which opened the doors to lot of interesting aspects of this type of business.
The kingdom of Bahrain has undergone a sea of change, with prosperity and development happening side by side. The new generations of people are seeing this development & prosperity as sign of new things to come and to flow with new ideas & concepts.
The Company will operate within the fashion & beauty care industry. We plan to open up a beauty parlor due to its tremendous popularity among the Bahraini people - women. Bahraini people want to be in times with modernity and latest style, whether its cars, clothes or hair. My salon will provide state of the art services and revolutionize the way beauty salons are, providing range of services from -hair cutting & styling, thermal relaxing, color enhancement, manicures & pedicures, aromatherapy wax services, customized stress relieving treatment and much more.
To increase awareness of its business, Tiffanies beauty salon intends to launch a creative promotional campaign. Marketing channels will include use of a website, print media advertisements, hosting of a grand opening event, word of mouth referrals, Internet advertising, and a Yellow Pages ad. Through these efforts, the Company will establish its reputation as a trusted provider of body care and well being..
Mr. Abdulla Al-Qassimi, Ali A.Rassol Mohammed, Essa Mohammed, A.Rahman Ebrahim Mattar, A.Aziz Ebrahim Mattar are the founders and owners of the Company. They are all graduates from the AMA University in Bahrain with major in Business Studies. Their families owns many business in Bahrain and are also an affluent member of the society,
To achieve the Company's objectives, Tiffanies is seeking BD 160,000 in total investment with BD 110,000 of the funding through bank or Small Business Administration (SBA)-backed lending. The bank or SBA-backed loan will be repaid from the cash flow of the business within seven years, collateralized by the Company's assets, and backed by the personal integrity, experience, and contractual guarantee of the Company's owners. The owners will also invest BD 50,000 additional
1.1 Financial Highlights
The company will be under the complete management of the five partners - Mr. Abdulla Al-Qassimi, Ali A.Rassol Mohammed, Essa Mohammed, A.Rahman Ebrahim Mattar, A.Aziz Ebrahim Mattar with a total initial investment of BD 160000/-. The total set up cost for 1 year will be around BD 61,600 /- The owners will contribute BD 50,000 and need BD 110,000 as a loan from Bahrain Development Bank, which would be payable in 7 years' time at the rate of 3.5% interest annually.
With the present financial projections we will be careful in supporting our working capital credit line, and we are growing assets both because we want to--new equipment--and because we have to grow receivables and inventory to support growth in sales through channels.
Our goal is to be a profitable business beginning in the first year. The business will not have to wait long for clients to learn about it since the five partners will already have an existing client base due to their strong connection in the Bahrain community.
1.2 Start-up
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