Web Site Analysis - E-Bay

Web Site Analysis

E-Bay

Domain name and IP adress

http://www.ebay.com

66.135.192.87

Objectives

1.Attract Buyers and Sellets

2.Attract Small businesses

3.Advertise sellable products

4.Display advertisers

Privacy Policy

Very well organized, and very extensive. Covers issues regarding children, minors. Also covers important issues like password information, credit card information, and e-mail address privacy.

Likes:

Very bright and flashy interface, makes the user feel like this site is important. Lists big ticket items for sale such as computers that helps the user feel like the site is a dependable legitamate business site.

Dislikes: The cluttered interface can often seem overwhelming for first time visitors. The large flash advertisements also tend to draw the users attention away from E-bay's service and more toward it's advertisers.

The availability of both listed categories as well as a particularlly useful search engine make e-bay a very easy site to get around on. Users can search based on a variety of preferences, including price, sellers, and other factors that can influence a customers decision. I don't think there is enough for visitors who are new to e0bay, however. An easily viewed FAW does help off-set this some.

Favorable Design Elements

Bright, flashy colors, a wide variety of it's products are listed in a reasonable manner for the user to check out if interested.

Why I would return to this website

E-bay has such a wide variety of items for auction on it's site that no one user ever comes back to the site looking for the same product. Because all of it's items are outside-sellers, users have literally millions of items to choose from and buy. I come to to the site once a week if nothing else than to browse around and look for interesting stuff that is for sale, like pinball and arcade machines.

Characteristics of visitors that website wishes to attract

E-bay attracts users from all walks of life. From the very wealthy buying antique cars. To the poor college student looking to get a good deal on his new Abercrombie and Fitch sweater.

Response, Customer retention, Content and currency, affiliate programs, feedback systems

E-bay does a fair job of retaining it's customers, due to constantly competitive prices on auctions and the huge variety of items available at it's site. Auctions come and go everyday, so the site is kept current. I have worked with e-bay in the past and if something should go wrong in the process