Zara : It for Fast Fashion

Zara : IT For Fast Fashion

This recommends a course of action involving the upgrading of POS terminals, the

addition of speedier wireless modems, and the functional augmentation of Zara's current IT

system to Inditex. These changes, while attempting to keep the essential human-centered culture

of Zara, will initiate necessary and market-driven improvements to the current system.

Implementation will take place within 30 days of approval. Improved reaction time to

trends, quicker responses to store inventory levels, strengthened competitive advantages, and

more effective communication will result from these actions. These changes will not only enable

Zara to keep up with the state of the industry, but will also facilitate the company's continued

commitment to future growth.

Background

* Zara's POS terminals are currently being run on a DOS-based system (which is barely

supported anymore)

* The current culture places importance on human conversation-based fieldwork, intuitive

analysis, forecasting (via Commercials), and decentralized decision-making.

* The Old World mentality of some Zara managers asserts that the old, but operational, system

is not broken, and therefore, not in need of fixing. They are only half right.

* Since the business model places an emphasis on a rapid response to trend-influenced

customer demand and relies on no advertising, growth through IT-fused change contrasts

with both the existing processes and the culture which made them.

Recommendation

* We are going to install modern POS terminals in each Zara store, strengthen the human

network that has made Zara a fashion mecca (quicker wireless connections will facilitate

instant communication), and train employees on the non-DOS based new commercial

software.

* Our objectives involve the alignment of our forward-looking fashion senses with similar

forward-looking POS terminal updates. We also aim to facilitate the exchange of critical

information (via