Zuhair Fayez Information Technology Market Research

Table of Contents

Introduction 1

Research Overview 2

Key Findings 2

Problem Definition: 5

Model: 5

Research Questions: 6

Hypothesis: 6

Methodology 6

Sample Probability: 6

Questionnaires: 6

Field work & Data collection 8

Collecting data methods 8

Test-retest reliability 9

Content validity 9

Data preparation & analysis 9

Types of data 9

Analyzing and Testing Hypothesis 9

First hypothesis 9

Second hypothesis 9

Third hypothesis 10

recommendations 10

Appendices 10

Introduction

I initiated a market research project with the Zuhair Fayez Information Technology (ZFIT) to gain a better understanding of why Sales Revenue has declined over the last 5 years. This is the first of three states , Where I will be conducting similar research to better understand the decline in Sales Revenue.

The market research project included three stages to identify the factors contributing to the

Decline in Sales Revenue in ZFP-IT:

1) analysis of Sales Revenue,

2) Qualitative focus groups with ZFP-IT,

3) quantitative questionnaire with ZFIT employees

The following presents an overview of the research results and the key findings and

Implications. We will be expanding this research with additional states, which will allow for

further conclusions to be drawn about the Sales Revenue.

Research Overview

The key findings from the research are presented in three categories: Demotivated Employees, High Sales costs, advertising.

Overall, the most significant findings appear to describe a relationship between one key factor.

That has an impact on Sales Revenue. That key factor is De-Motivated employees

It is important to note that this research is based only on data from one division of the company.

Key Findings

The research indicates that the decision of whether or not to do Restructuring the organization to have broad levels of titles , Offer training courses to employees, and Define policies for bonuses and rewards appear to be based on costs and utilization. Costs and utilization seem to be the biggest drivers of this decision.

Background

ZFP-IT is a leading information technology (IT) consulting company based in Saudi Arabia that has been providing a wide range of IT solutions for both the private and government organizations in the Kingdom and the rest of the Middle East region, since 1989. Through the years, ZFP-IT has built strategic partnerships with leading IT organizations in the globe, such as Microsoft, Oracle, Lotus, and Auto Desk. ZFP-IT is committed to providing its customers, including government organizations with the most powerful and effective solutions available today.
ZFP-IT has vast and unique experience in building IT solutions in the following areas

Enterprise Application Integration

Business Intelligence

Data Warehousing

Enterprise Resource Planning

Facilities Information System

Corporate and e-Government Portal

Web-Based Systems

ZFP-IT uses an innovative Service Oriented Architecture (SOA) to provide highly flexible, scalable and reliable infrastructures, required in the above types of IT environments. In the past several years, ZFP-IT has successfully implemented large scale e-government projects that have allowed various government agencies in the Kingdom to move from existing manual processes and paper forms to online transaction processing for greater operational efficiency, and deliver seamless services to citizens, businesses and other government organizations, via the Internet.

ZFP-IT's efforts in helping government agencies achieve cost savings while meeting the demands of citizens, businesses and other government agencies for real-time access to information and facilitate online services, has allowed ZFP-IT to emerge as one of the top e-government solutions provider in the Kingdom.
ZFP-IT combines its uniquely gained business and industry expertise with its extensive infrastructure and software development capabilities to provide cutting-edge technology integration services to its corporate and government clients. ZFP-IT is the exclusive distributor for AKREBEIA Suite of Office Automation Systems that includes:

Human Resources System

Project Tracking System

E-Payroll System

Budget & Accounting System

Inventory & Purchasing System

Operation and Management System

Help Desk System

Document Management- E-Filing System

ZFP-IT was recently awarded CMMI (Capability Maturity Model Integration) Level 3 rating. The CMMI assessment and maturity rating established by the Software Engineering Institute (SEI) is a recognized IT industry benchmark that attests to the quality of a company's business practices.
With more than 150 highly qualified and certified IT professionals, the CMMI Level 3 rating demonstrates ZFP-IT's ability to properly utilize the collective skills and expertise of its resources, ensuring that they function as one cohesive unit with all their efforts and talents geared toward achieving their common goal. As an SEI CMMI® Level 3