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  • Module 3 Case Analysis: Product Mix and New Product Development Strategy

    Module 3 Case Analysis: Product Mix and New Product Development Strategy

    MKT 501 Module 3 Case Analysis: Product Mix and New Product Development Strategy INTRODUCTION Companies in many markets today face massive amounts of competition. No longer can a company continue to make the same product for 50 years and have people purchase it because of brand loyalty. Many lament the loss of business in "downtown areas" because of the "big box" retailers; this same group shops at Wal-Mart or Target. While brand loyalty is not

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    Essay Length: 1,234 Words / 5 Pages
    Submitted: January 26, 2012 Essay by people
  • Nestlé's Nescafe Partners' Blend: The Fair-Trade Decision

    Nestlé's Nescafe Partners' Blend: The Fair-Trade Decision

    Nestlé's Nescafe Partners' Blend: The Fair-Trade Decision ISSUE AND SCOPE The case reflects an opportunity of a company acting as a proactive member of society, influencing coffee farmers in developing countries as part of its supply chain and by aiding them in achieving a better quality of life. The main UN principle at stake is Human Rights. We believe this, because Nestlé's plan of support to the farmers in both El Salvador and Ethiopia is

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    Essay Length: 1,591 Words / 7 Pages
    Submitted: January 27, 2012 Essay by people
  • Conclusion Case

    Conclusion Case

    Conclusion Microfinance has been in Malaysia for decades. Throughout the few decades, Malaysia has seen to show progress in the development of microfinance to reduce poverty. More and more microfinance institutions has seem to appear accordingly due to the needs for it as well as substantial supports towards microfinance institution no matter at the economic, social or even politics viewpoint. Microfinance has been also once shown profitable therefore stimulating growth in microfinance. Microfinance institutions have

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    Essay Length: 477 Words / 2 Pages
    Submitted: January 28, 2012 Essay by people
  • Bibliotemtrics Case

    Bibliotemtrics Case

    Introduction One of the most discussed fields of Information Science is Bibliometric. Bibliometrics is a set of statistical methods which are applied in various forms (various media of communication), used to study or measure texts and information. Primarily, bibliometrics was applied as a research method in information studies, mathematics, statistics. The term bibliometrics was derived from "biblion" (Gr.): book and "metron" (Gr.): measure ; first term was introduced by Alan Pritchard in 1969 appeared in

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    Essay Length: 678 Words / 3 Pages
    Submitted: January 31, 2012 Essay by people
  • Philosophy Case

    Philosophy Case

    The word Philosophy comes from the Greek philosophia meaning "love of wisdom." Philosophy is about gaining a better understanding of one self. The practice of philosophy is important because it helps one understand one's self-awareness. Philosophical knowledge requires careful thinking, reasoning, and an ability to ask and address difficult questions that will help one comprehend one's own character, feelings, motives, and desires. There are many benefits that can be derived from studying philosophy. For instance,

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    Essay Length: 899 Words / 4 Pages
    Submitted: January 31, 2012 Essay by people
  • The Case of Corotel Incorporated

    The Case of Corotel Incorporated

    The Case of Corotel Incorporated: Corotel Incorporated is a telecommunication company located in South Carolina, which supplies and produces telecommunication software and devices such as switchboards for companies and house phones. Corotel is a medium sized organization with 260 employees. The 260 employees are broken up by specific departments such as Finance, Marketing IT, Human Resources, Operations, and Manufacturing, etc. Out of the 260 employees, 125 work in the warehouse. The warehouse contains Operations and

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    Essay Length: 3,998 Words / 16 Pages
    Submitted: January 31, 2012 Essay by sally245
  • Life Case

    Life Case

    First Off, please don't misundertand anything I write in the following text as fake or exagerated for the purpose of attention. With that in mind, I sincerely thank any and all who decide to take the time to read this. I don't know how to introduce the idea behind what I'm about to say so I'm just going to jump right into it. I cried today. I cried to the point where I couldn't breathe.

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    Essay Length: 855 Words / 4 Pages
    Submitted: January 31, 2012 Essay by people
  • Swatch Case: Increasing Business...Is That a Risk?

    Swatch Case: Increasing Business...Is That a Risk?

    Swatch Case: Increasing Business...Is that a Risk? Thinking of starting a new venture? If yes, than what is that first thing that you would like to have from the business? Let me guess and if I'm correct it should be high returns on the investment, in simple terms high profits. Normally, the profits are linked to sales and cost of goods, more the sales more the profits...and more smiles on the faces of internal &

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    Essay Length: 473 Words / 2 Pages
    Submitted: January 31, 2012 Essay by people
  • Rizal Case Study

    Rizal Case Study

    INTRODUCTION Rizal's bold return to Manila in June, 1892 was his second homecoming, his first homecoming from abroad being in August, 1887. It marked his reentry into the hazardous campaign for reforms. He firmly believed that the fight for Filipino liberties had assumed a new phase; it must be fought in the Philippines not in Spain. "The battlefield is in the Philippines." He told countrymen in Europe, "There is where we should meet... There together

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    Essay Length: 1,572 Words / 7 Pages
    Submitted: January 31, 2012 Essay by people
  • Olympics Case

    Olympics Case

    "The 1968 Olympics signified an end of innocence and the beginning of a new world in which the Games, once thought to transcend international politics, were instead shaped by them"(Gettings, 2007). The Olympics are usually held every four years. The Olympics showcase the abilities of the best athletes in the world. This paper will be about the controversy surrounding the 1968 summer Olympics in Mexico City and how much politics entered, and should enter the

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    Essay Length: 1,043 Words / 5 Pages
    Submitted: February 1, 2012 Essay by people
  • Case Study: Starting Right

    Case Study: Starting Right

    DECISION ANALYSIS Case Study: Starting Right After watching a movie about a young woman who quit a successful corporate career to start her own baby food company, Julia Day decided that she wanted to do the same. In the movie, the baby food company was very successful. Julia knew, however, that it is much easier to make a movie about a successful woman starting her own company than to actually do it. The product had

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    Essay Length: 1,361 Words / 6 Pages
    Submitted: February 1, 2012 Essay by samantha1111
  • Student Case

    Student Case

    Introduction: The CVS's existing pharmacy fulfillment process had serious problems with customer service. However, this process increases customer waiting times and creates angry customers especially during busy pick-up times. Some of the fulfillment problems that are encountered at CVS pharmacy include: 1. Nobody watching in-store drop-off window. 2. We decided to implement some changes to this process and alter the drop-off, data entry, production and quality assurance steps. The changes will reduce the problems that

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    Essay Length: 271 Words / 2 Pages
    Submitted: February 1, 2012 Essay by people
  • Ethics Case

    Ethics Case

    Review the IMA Statement of Ethical Professional Practice. Does business interaction in the global market conflict with these ethical standards? Consider outsourcing, sustainability, and social responsibility. Is it possible to remain competitive in a global market and remain true to these ethical standards? Please formulate a 300 word minimum essay exploring this issue. Research and site the business practices of at least two companies that function on at least two continents. In today's modern world

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    Essay Length: 1,097 Words / 5 Pages
    Submitted: February 1, 2012 Essay by jothi
  • Contract Case

    Contract Case

    Name: Address: Email Address: Telephone Number: Box Number: Service Fee: Discount: % Total Deposit: Join Date: Service Period: Package: ---------------------------------------------------------------------------------------------------- 1. With one month of security deposit and one month of service fee, the consignor is allowed to use our service. a. Once a designated box number has been assigned, the consignor cannot change the box location until the service period has ended. b. If the box location needs to be changed, a fee of

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    Essay Length: 882 Words / 4 Pages
    Submitted: February 2, 2012 Essay by huong2810
  • Love Case

    Love Case

    okay its collective security because great Britain (Neville chamberlain -GB prime minister) supported appeasement as the answer for the Czechoslovakia problem and then they allowed Hitler to take the Sudetenland...Hitler promised to recognize Czechs new boundary lines but six months later he took over all of Czech the french and British also supported the idea of appeasement when hitler wanted to take the Rhineland...which he later did. hitler himself later admitted that if the french

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    Essay Length: 470 Words / 2 Pages
    Submitted: February 2, 2012 Essay by people
  • Beowulf Case

    Beowulf Case

    A hero is born among a hundred, a wise man is found among a thousand, but an accomplished one might not be found even among a hundred thousand men (Plato pg.1). In the story Beowulf by Burton Raffel a warrior named Beowulf becomes a true hero. Beowulf goes on a heroic journey containing five steps fighting battles with a monster named Grendel and a dragon. Throughout Beowulf's journey he experiences supernatural elements that help him

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    Essay Length: 378 Words / 2 Pages
    Submitted: February 2, 2012 Essay by people
  • Privacy Case

    Privacy Case

    Privacy Privacy in the 21st Century is a thing of the past. Technological advances have made the "Big Brother" initiative more common in today's society. Individual privacy has been intruded by advances with global positioning systems; the Internet, "hackers," and media enriched websites like Facebook, Twitter, and MySpace have all influenced an individual's lack of privacy. However, applying the same standards to national security would be ridiculous. The tragic events that transpired on September 11th,

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    Essay Length: 2,120 Words / 9 Pages
    Submitted: February 2, 2012 Essay by lopezteam
  • Marketing Case

    Marketing Case

    Some marketers would be happy just to get "I hate to shop" consumers into their stores. But Cabela's, the sporting goods retailer, doesn't draw only a few reluctant-and mostly male-shoppers from a few miles away into its eight stores. It has made those stores into block-buster destinations around the country. The Michigan store, for example, is the largest tourist attraction in the state. Six million people visit every year, more than visited New York City

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    Essay Length: 372 Words / 2 Pages
    Submitted: February 2, 2012 Essay by gellah_89
  • Viva Las Vegas Case

    Viva Las Vegas Case

    Subject: Viva Las Vegas Case 3 1) What bases does the LVCVA use for segmenting its target market? Being Las Vegas one important destination in the travel industry, in 2003 more than 35.5 million travelers made Las Vegas their choice of destination and in 2000 was the largest volume of visitors lagging more than 35.8 million travelers. Many types of visitors go to Las Vegas showing that Las Vegas has a Marketing plan and promotions

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    Essay Length: 1,395 Words / 6 Pages
    Submitted: February 3, 2012 Essay by people
  • Acknowledgment Case

    Acknowledgment Case

    ACKNOWLEDGEMENT The writing of this research report would have never been possible without the active support of many personalities, including those people who gave me their important time for gathering the data or their views about the relative topic of my project. First of all I would like to thanks to Al-Mighty ALLAH who strengthened me to complete this report. Secondly I am grateful to our project supervisor Mr. Raja Rab Nawaz for providing me

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    Essay Length: 564 Words / 3 Pages
    Submitted: February 3, 2012 Essay by tariqusman
  • Bob Case

    Bob Case

    Today's American society's affluence is unparalleled: with the success of a capitalist economy, America is able to provide the essential needs of the society, and at a quantity more than what all of America needs. Food, clothing, cars, housing, and even home appliances range from the cheap to the expensive, in various sizes, color, and form. All these material needs and wants are available to every American, and we sure take advantage of this. According

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    Essay Length: 303 Words / 2 Pages
    Submitted: February 3, 2012 Essay by people
  • Tide Case

    Tide Case

    Chapter 1 Company Profile As a "promote-from-within" company, our people are our most important asset and the source of our competitive advantage. We hire the best people and provide them the very best training and development that challenges employees each day to excel in their careers. By beginning your career at P&G, you'll enjoy leadership and responsibility from Day 1 and a challenging but meaningful work every day. And in addition to on-the-job experience, we

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    Essay Length: 534 Words / 3 Pages
    Submitted: February 3, 2012 Essay by people
  • Salem Telephone Company Case Study

    Salem Telephone Company Case Study

    Salem Telephone Company Case Study Group 9 1) The costs that vary as a result of revenue hours are power and hourly personnel costs. As additional revenue hours are realized, the cost to power the computers and to pay the personnel to assist commercial consumers will increase. Each additional revenue hour results in an increase in expenses. Rent, custodial services, computer leases, maintenance, computer equipment, office equipment and fixtures, salaried staff, systems development and maintenance,

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    Essay Length: 646 Words / 3 Pages
    Submitted: February 4, 2012 Essay by skbaril
  • Case Circuit Board Fabricators Inc

    Case Circuit Board Fabricators Inc

    NoneThe topic I choose to research relates to the impact that financial markets have on corporate treatment of pension fund liabilities. More specifically, it relates to how various corporations compensate the CEO's that they fire. A recent report published by Mr. Paul Hodgson, of GMI ESG research & ratings report titled " Twenty-One U.S. CEOs with Golden Parachutes of More Than $100 Million" revealed how during these tough economic times and government bail-out, how the

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    Essay Length: 885 Words / 4 Pages
    Submitted: February 4, 2012 Essay by people
  • Tanglewood Case Study

    Tanglewood Case Study

    Heneman, H.G. III, Judge, T.A., Kammeyer-Mueller, J.D (2012). Staffing Organizations. McGraw-Hill Irwin There are five primary methods of recruiting store associates used at Tanglewood in Washington and Oregon. For additional information regarding these sources of recruiting check your textbook, where advantages and disadvantages of each method are described in greater detail. Media The most traditional method for recruiting used by Tanglewood is media advertising, such as print, radio, and television advertising sources, coupled with respondents

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    Essay Length: 525 Words / 3 Pages
    Submitted: February 4, 2012 Essay by people

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