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Last update: March 20, 2017
  • Cadbury Case Study

    Cadbury Case Study

    Given the emerging market location of cocoa production it is not surprising that chocolate manufacturers were among the first to jump on the ethical marketing band wagon. Indeed the London based manufacturer Green and Black's chocolate, whose marketing was built around sustainable organic cocoa farming practice, was the first product in the UK to be awarded the Fairtrade mark for ethical trading in 1994 (Cadbury 2010). Cadbury is among the multinationals adopting social and green

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    Essay Length: 300 Words / 2 Pages
    Submitted: November 9, 2012 Essay by NoorM
  • The Walt Disney Company Hongkong Case Study

    The Walt Disney Company Hongkong Case Study

    Global Business Strategy 1 GBMP 518 - G1 Professor: Alain Londes November 5th, 2012. Table of Contents The Walt Disney Company 2 a. Background 2 b. Products and Services 3 Hong Kong 3 a. The Amusement Park Industry in Hong Kong 6 b. Hong Kong Disneyland 6 Analysis 8 The Walt Disney Company's SWOT 8 a. Strengths: 8 b. Weaknesses: 9 c. Opportunities: 10 d. Threats: 10 Hong Kong's PEST 11 a. Political: 11 b.

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    Essay Length: 6,022 Words / 25 Pages
    Submitted: November 10, 2012 Essay by manan80105
  • General Mills Case Study

    General Mills Case Study

    General Mills is the maker of Wheaties, a breakfast cereal that uses the most popular athletes to endorse their brand. General Mills also makes numerous other breakfast cereals. The brand in today's market General Mills wants you to "Jump start your metabolism" in the morning by starting your day with a bowl of Wheaties. They claim to help your muscles replenish energy with their 100% whole wheat flake cereal (Wheaties, 2011). Wheaties uses star athletes

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    Essay Length: 785 Words / 4 Pages
    Submitted: November 10, 2012 Essay by jbcnhrc
  • Carrefour Case Study

    Carrefour Case Study

    Introduction Carrefour is a French company created in 1959. It is today the second biggest super market in the world after Wall Mart with a total income of $112B (2011). This case will focus on Carrefour's currency risk management in 2002. In 2002 Carrefour was composed of 5200 stores and generated $53,9B. Its main growth market is outside of France. However its main source of financing was in currency of its business operations. The creation

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    Essay Length: 1,228 Words / 5 Pages
    Submitted: November 10, 2012 Essay by milancow
  • Perfect Printing Case Study

    Perfect Printing Case Study

    Perfect Printing Case Study 1) The term social responsibility is act that the business should act ethically towards their stakeholders. The social responsibility in this case study will be reducing the noise and the pollution during the process of the production for the local residents. 2) the value of an environmental audit from the perspective of the managers of perfect printing is to improved the whole company brand image, and it can also increase the

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    Essay Length: 272 Words / 2 Pages
    Submitted: November 10, 2012 Essay by nyx027
  • Reitmans Case Study - Strategic Recommendations

    Reitmans Case Study - Strategic Recommendations

    To: Reitman's Management Team From: ************** Date: October 16, 2012 Subject: Strategic Recommendations Reitmans has been able to perform well financially excluding the most recent fiscal year of 2012. Although Reitman's has established itself as a leading retailer of women's fashion, they must now anticipate inevitable changes in the industry and adjust to the changing business climate. To provide the proper strategic recommendations to Reitmans going forward, it is important to analyze and characterize the

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    Essay Length: 899 Words / 4 Pages
    Submitted: November 11, 2012 Essay by 11ak117
  • Swatch Company Case Study

    Swatch Company Case Study

    INTRODUCTION The Swatch Company is known as one of the best wristwatch companies worldwide; however, in recent years, its sales revenue has constantly been declining. After the success of the Swatch wristwatch introduced in 1983, Swatch began to venture into other projects beyond simply producing watches. Swatch invested millions of dollars to manufacture a Smart Car with Mercedes Benz; however, the endeavor proved a failure. It also attempted to expand into telecommunication, only resulting in

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    Essay Length: 459 Words / 2 Pages
    Submitted: November 11, 2012 Essay by wjt720
  • Piedmont Airlines Case Study

    Piedmont Airlines Case Study

    Case Study: Piedmont Abstract Piedmont Airlines was tasked with investing close to $1 million in top of the line equipment as well as employee research and development. The plan was to get a general forecast analysis of what the appropriate amount of discounted airlines fares should be per night. The company met a sudden realization that by offering discounted flights to consumers, who at the time were willing and able to book their flights far

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    Essay Length: 741 Words / 3 Pages
    Submitted: November 13, 2012 Essay by Silvermatter
  • Silver's Gym Case Study

    Silver's Gym Case Study

    At the Silver's Gym, as an analyst the body fats versus weight calculations for statistical principles are outline as the following: Body Fat Weight Mean= 18.79 Mean=173.01 Median=17.4 Median=167.00 Range=45.1 Range=244.65 Standard deviation= 4.33 Standard deviation=13.15 Out of the 252 men that attend the Gym the average, mean of those men, that has body fat of 18.79 with a weight of 173.01. The median calculated by finding the middle number for the body fat and

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    Essay Length: 526 Words / 3 Pages
    Submitted: November 13, 2012 Essay by lcummings
  • Netflix Case Study

    Netflix Case Study

    Netflix was founded in 1997 by Marc Randolph and Reed Hastings as a DVD rental by mail service and online media streaming company. Inspired by having to pay late fees for turning in a movie late the company was envisioned as the future of content distribution for movies and later TV. The company went public on May of 2002, selling 5,500,000 million shares of common stock at $15.00 per share, and sold an additional 825,000

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    Essay Length: 1,302 Words / 6 Pages
    Submitted: November 14, 2012 Essay by JJcorp
  • Vringo Inc - Redemption Case Study

    Vringo Inc - Redemption Case Study

    Khashi Nassiri Mr. Sit Economics Stock Market Assignment VRINGO INC 1. Technical Analysis a) Technical Analysis is the analysis of past price changes and hoping of predicting changes of price in the future. Technical Analysis will help someone determine whether they would like to invest in a company or not, by looking on the number of people holding that stock, the supply and demand to determine the future trends of that stock. There are many

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    Essay Length: 1,224 Words / 5 Pages
    Submitted: November 14, 2012 Essay by Kusshhyy
  • Westjet Case Study

    Westjet Case Study

    Issues WestJet must decide if it should move its base of operations for the Toronto area from Munro airport in Hamilton to Pearson airport in Toronto. A base in Toronto could increase WestJet's attractiveness to certain customer segments and increase their potential market size. However, the costs of operating from Pearson are higher than Munro and Pearson's greater congestion would impact WestJet's cost structure. The change in cost structure would force them to operate more

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    Essay Length: 582 Words / 3 Pages
    Submitted: November 15, 2012 Essay by mohdfigo
  • Sony Case Study

    Sony Case Study

    1. Reasons for suffering wearout 1) The internal culture and core rigidities of Sony  In their own success, Sony created a problem for themselves - resisting changing, and failing to recognize that changes were happening rapidly. All core competencies have the potential to become core rigidities (死板). Core rigidities inhibit Sony's ability to access and develop new capabilities, and it prevents Sony from responding appropriately to changes, in particular the rapid changes in technology,

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    Essay Length: 2,535 Words / 11 Pages
    Submitted: November 16, 2012 Essay by yanmeigogo
  • Toyota Company Case Study

    Toyota Company Case Study

    Toyota Company is one of the major car manufacturing companies in the world. It has over the decades developed unique capabilities in supply chain management, manufacturing, product engineering, quality control as well as sales and marketing. Recently the corporation has experienced quality control difficulty with their vehicles which put them on the media spot. Between 1999 and 2010, at least 2,262 of its cars sold in the United States experienced problems of rapid acceleration resulting

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    Essay Length: 772 Words / 4 Pages
    Submitted: November 18, 2012 Essay by babyneal314
  • Four Mattel Case Study Analysis

    Four Mattel Case Study Analysis

    Four Mattel Case Study Analysis Introduction Mattel will be going under the microscope using the S.W.O.T. method of analysis. Global demand, reasoning behind a dip in revenue, their leading competitors and how it all ties together to be used as tools to implement a plan of action will be the end result of this analysis. From child labor practices overseas to the evolution of children's interests affecting the toy market in general, Mattel had and

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    Essay Length: 1,132 Words / 5 Pages
    Submitted: November 19, 2012 Essay by missro25
  • Amber Pharmaceuticals Case Study

    Amber Pharmaceuticals Case Study

    BRAND MANAGEMENT PROJECT (SECTION STI - ST6) SEMESTER 2 HUMAN RESOURCE MANAGEMENT Read the case below and answer the questions given at the end. Attempt 2 case study each carry 25 marks 1. Case Study AMBER PHARMACEUTICALS In a pharma company manufacturing and marking drugs and medicines, the research staff has developed a number of new products and formulations which are effective. But at the same time it has to meet severe competition from stalwarts

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    Essay Length: 1,711 Words / 7 Pages
    Submitted: November 23, 2012 Essay by susantmondal
  • General Nutrition Companies Case Study

    General Nutrition Companies Case Study

    Product and Place Introduction General Nutrition Companies, Inc. (GNC) is the largest specialty retailer of vitamin, mineral, and sports nutrition supplements in the world. The company originated in 1935 and has risen above many struggles to get them where they are today. The once single store that was run by a family of brothers could no longer complete in the market when Supermarkets and drug stores began to tap into the success of selling nutritional

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    Essay Length: 788 Words / 4 Pages
    Submitted: November 24, 2012 Essay by Schoolforever
  • Tanglewood Case Study

    Tanglewood Case Study

    Tanglewood Case Assignment 1 Strategic Staffing November 11, 2012 Case Description /Introduction Staffing is the selection and training of individuals for specific job functions, and charging them with the associated responsibilities. The goal of staffing strategy is to develop a company with competent individuals. Staffing is one of the Human Resources most essential functions. We live in an environment with a diverse population which opens different doors to legal issues. It is important to keep

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    Essay Length: 1,651 Words / 7 Pages
    Submitted: November 24, 2012 Essay by nhorajaramillo25
  • Kozmo Case Study

    Kozmo Case Study

    Lauren Bewley GB 459 Fall 2012 Short Case Study Kozmo.com Monday, October 29th Kozmo.com was a venture capital driven online company that promised free one-hour delivery of video games, DVD, music, magazines, books, food and more. It was founded by young investment bankers Joesph Park and Young Kang in March in 1998 in New York City and went out of business by April 2001(Lee, Forrest 2012). Some stated that Kozmo.com was called a dot com

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    Essay Length: 1,678 Words / 7 Pages
    Submitted: November 26, 2012 Essay by laurenbewley
  • Union Carbide Case Study

    Union Carbide Case Study

    Karishma Patel Management 4500 Union Carbide Case Study The tragedy that unfolded at the Union Carbide in Bhopal on December 3,1894 is one of the most remembered industrial accident recorded in the history. It is still unresolved due to a number of hasty and ill-informed judgments and it is indeed one of the most complex cases. Most of all, it not only deals with complex legal issues but also moral issues. Brining it down to

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    Essay Length: 842 Words / 4 Pages
    Submitted: November 27, 2012 Essay by karish20
  • Coca-Cola Company Case Study

    Coca-Cola Company Case Study

    Executive Summary The purpose of this report is to do an analysis of Coca-Cola. At the beginning, we do an introduction of the background on Coca-Cola and also their current situation, goal, mission, strategies, and objectives. The company is such a large corporation so we will also describe how the firm addresses corporate governance. Finally, we will mention some outstanding performances of the company for example in leadership or other fields. The case analysis provides

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    Essay Length: 1,971 Words / 8 Pages
    Submitted: November 28, 2012 Essay by waiwaiwai220
  • Genentech and Zappos Productivity Case Study

    Genentech and Zappos Productivity Case Study

    1. Describe the importance of employee benefits as a strategic component of fulfilling the goals of HRM at Genentech and Zappos. The importance of employee benefits as a strategic component of fulfilling the goals of HRM at Genentech and Zappos boost low turnover rates and high employee rating for satisfaction. With employee benefits, employees will feel more like assets instead of just workers. They will dedicate much time and effort for the wellness of the

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    Essay Length: 451 Words / 2 Pages
    Submitted: November 28, 2012 Essay by asdf354654
  • Diagnosis of a Case Study

    Diagnosis of a Case Study

    Diagnosis of a case study (Mark Prentice) Introduction: Mark Prentice worked for a year at an organization that never spelled success in the catalogue of the company. Although the team had a hierarchical system of management, they were dysfunctional in many areas of the business. The unit of only 7 workers with their supervisors did not work as a solid unit even though productivity standards were met but never exceeded. The task was a combination

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    Essay Length: 224 Words / 1 Pages
    Submitted: November 30, 2012 Essay by topgun
  • Tesco Case Study

    Tesco Case Study

    Table of contents pages 01.Introduction of logistic and value chain 04 1.1Supply chain 04 1.2Value chain 04 1.3Importance of Supply Chain Management 04 1.4What reasons for multinational enterprises operate in abroad? 05 1.5Supply factors 05 1.6Demand factors 05 1.7Political factors 05 02. Value Chain Analysis 06 03. Porter is five forces analysis 08 04. Induction of Tesco. 10 4.1Porter is five forces analysis of Tesco 11 4.1 Detailed SWOT Analysis of Tesco 13 4.2Value Chain

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    Essay Length: 3,336 Words / 14 Pages
    Submitted: December 1, 2012 Essay by Dilshan
  • Apple Case Study

    Apple Case Study

    PC Industry Case Study Believe it or not on April 1st, 2008 the personal computer will be 32 years old. Apple introduced the first PC, the Apple 1 on April Fools day in 1976. A few years later, in 1981, IBM introduced its personal computer. This technology could be used as a productivity device for employees in large organizations as well as for personal productivity improvements. The IBM introduction was largely responsible for spawning an

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    Essay Length: 408 Words / 2 Pages
    Submitted: December 1, 2012 Essay by charanjeet