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Last update: January 6, 2016
  • International Bond Market

    International Bond Market

    mng The important role of the bond in the market is raising company's fund by issuing long term debt. International bonds are similar to domestic public corporate bonds about increasing debt except that the borrowers come from over the world so that they can easily trade those bonds within and across global market. Miller and Puthenpurackal (2005) said that, "These distinctive features of global bonds are a result of new global custody, clearing, and settlement

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    Essay Length: 462 Words / 2 Pages
    Submitted: July 22, 2012 Essay by people
  • Dynamics of Corporate Strategy

    Dynamics of Corporate Strategy

    Strategic Management 2011 TABLE OF CONTENT Executive Summary.............................................................................3 - 4 Company Overview..............................................................................4 - 7 Vision................................................................................................7 SWOT Analysis * Strength.....................................................................................8 * Weaknesses...............................................................................8 - 9 * Opportunity.................................................................................9 * Threats.......................................................................................9 Marketing Segment...............................................................................10 Conclusion..........................................................................................10 -11 References...........................................................................................12 Strategic Management 2011 Executive Summary This week, 40 years ago the United Arab Emirates (UAE) was least known and was one of the least developed nations in the world. Thanks to the visionary leadership, the country today enjoys high standard of living and

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    Essay Length: 2,818 Words / 12 Pages
    Submitted: July 22, 2012 Essay by djmony
  • Lessons to Be Learnt by Emerging Markets from Developed Financial Markets

    Lessons to Be Learnt by Emerging Markets from Developed Financial Markets

    Lessons to be learnt by emerging markets from developed financial markets Name: Course: University: Tutor: Date: Abstract The present regarded industrialized countries are seen to be much enjoying the benefits that the economy is offering. The so called first world countries have continued to experience faster economic growth because of the influence of the stronger and well established both financial and security market. The research paper in it's entirely, considers the lessons that the emerging

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    Essay Length: 1,637 Words / 7 Pages
    Submitted: July 22, 2012 Essay by people
  • Sunsilk Products Marketing Case Study

    Sunsilk Products Marketing Case Study

    Channel Factor The company also used the media to promote Sunsilk products such as print media and support media. For the print media Sunsilk product used magazine for the advertising and for the supporting media the company used interactive marketing. 5.2.1 Print Media The print media are not intrusive like radio and TV, and generally require some effort on the part of the reader for the advertising message to have an impact. (Belch & Belch

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    Essay Length: 1,184 Words / 5 Pages
    Submitted: July 27, 2012 Essay by people
  • Will Segway Be Successful Based on Marketing?

    Will Segway Be Successful Based on Marketing?

    A likely first reaction to this question may be; does Segway engage in any marketing? Merriam-Webster defines marketing as; "the process or technique of promoting, selling, and distributing a product or service." After several hours exploring Segway.com and various other websites the answer to both questions could be, yes. There are reasons to believe that Segway may be successful. It appears that Segway is doing very little marketing on the individual consumer level; however there

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    Essay Length: 885 Words / 4 Pages
    Submitted: July 30, 2012 Essay by rhyanna_72
  • Marketing and Information Management

    Marketing and Information Management

    MDP marketing and information management Case study Question one Political environment Macro economic trends Micro Socio economic One of most highlight current shifts in our economic is the increased cost of living. This exponential transition has outstripped the relevant comparisons of the past ten years. Inflation and per captia income have are inversely negative and therefore discretional spending has been margiles more the majority of the lower to middle income brackets Coupled with a high

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    Essay Length: 1,466 Words / 6 Pages
    Submitted: August 1, 2012 Essay by Enver
  • Market & Industry Analysis

    Market & Industry Analysis

    Background and problem definition: As the market of Architectural coating segment of US paint industry has matured and where large players are acquiring small regional players to increase sales base to offset increasing cost, Jones Blair company- a regional player which has till date competed successfully against big national players has to think of different strategy as to how it can increase sales as paint season is approaching in short run and how to remain

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    Essay Length: 712 Words / 3 Pages
    Submitted: August 4, 2012 Essay by zombieamit
  • Discuss Numeric's Investment Strategy? What Is Its Rationale for Numeric?

    Discuss Numeric's Investment Strategy? What Is Its Rationale for Numeric?

    Q1 - Discuss Numeric's investment strategy? What is its rationale for Numeric? Sol 1 - Numeric's investment strategies were: 1. Long - only strategy 2. Long / Short strategy with equitization 3. Long / Short strategy without equitization Numeric managed tax-exempt accounts for pension funds and endowments and funds of funds taxable accounts. Firm managed different funds across seven product categories. Five of the product categories involved long-only strategies whereas rest two categories involved long/short

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    Essay Length: 252 Words / 2 Pages
    Submitted: August 5, 2012 Essay by rikesh.jain
  • Starbucks Marketing Plan - Marketing Segmentation

    Starbucks Marketing Plan - Marketing Segmentation

    Marketing Plan The following presentation will present the overall marketing plan for Starbucks and will debate the impacting factors of the potential success of marketing strategies. The segmentation criteria of the target market selection will be identified as well as the decided target market. The public consumers and potential organizational buyers of Starbucks' products will be identified along with the most influential factors that may impact Starbucks' purchasing decisions. The potential influencing factors will be

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    Essay Length: 1,793 Words / 8 Pages
    Submitted: August 6, 2012 Essay by people
  • E-Marketing Case

    E-Marketing Case

    Running head: E-MARKETING E-MARKETING Abstract E-Marketing has long been thought of as a way to appeal to a consumer's wants and needs, physical and emotional, spiritually and aesthetically through the internet. It is a way many believe to attract a potential buyer for a product that you as the seller want to sell. Over the years since the introduction of e-commerce the methods and theories about e-marketing have grown immensely in dynamics. Marketing is made

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    Essay Length: 1,682 Words / 7 Pages
    Submitted: August 6, 2012 Essay by CAS
  • Strategy and Culture of the Walt Disney Company

    Strategy and Culture of the Walt Disney Company

    Background For more than eight decades, the name Walt Disney has been paramount in the industry of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world. Originally known as the Disney Brothers Cartoon Studio, with Walt Disney and his brother Roy as equal partners, the company

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    Essay Length: 3,265 Words / 14 Pages
    Submitted: August 7, 2012 Essay by people
  • Classic Airlines Marketing Solution

    Classic Airlines Marketing Solution

    Classic Airlines Marketing Solution Classic Airlines Marketing Solution Classic Airlines is has been named one of the top five airline carriers internationally. At this time, Classic completes nearly 2,300 flights per day and owns 3 airplanes landing in 240 cities globally. Records from last year showed that the company earned a total net income of $10 million from its 8.7 billion operation costs (University of Phoenix, 2011). Aside from the success, the stability of the

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    Essay Length: 907 Words / 4 Pages
    Submitted: August 8, 2012 Essay by jackieoo2
  • Research Strategy Paper

    Research Strategy Paper

    Week 4 Research Strategy Paper As I Manage my day-to-day life, no one knows better than me the problems I tend to face trying to get through school work or daily tasks. Procrastination is a big word with an even bigger meaning behind it. Happens to be my most popular ongoing day-to-day issue I have patiently discovered. From the time I wake up to the time I get ready for bed, I'm always busy working

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    Essay Length: 748 Words / 3 Pages
    Submitted: August 12, 2012 Essay by people
  • Marketing Campaign of Sleep Medication at Three Bees Company: A New Drug Prozac to Fight Insomnia

    Marketing Campaign of Sleep Medication at Three Bees Company: A New Drug Prozac to Fight Insomnia

    Marketing campaign of sleep medication at Three Bees Company: a new drug Prozac to fight insomnia --------------------------------------------------------------------------------------------------------------------------------- Abstract The primary goal of this report is to research the extent of insomnia and to identify the groups of vulnerable people. Three Bees company planned to promote a new drug Prozac to fight insomnia. This report investigated some current situations of insomnia and focused on three groups of people such as women, older people and shift workers,

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    Essay Length: 1,013 Words / 5 Pages
    Submitted: August 15, 2012 Essay by people
  • Introduction to Marketing Opportunities

    Introduction to Marketing Opportunities

    Introduction to Marketing Opportunities A marketing opportunity should be considered as worthy of products. It is very much important to determine whether the marketing opportunity is a home run, single, or low hanging fruit.. Developing New Products When a company like Apple creates a new product, it can almost be considered that people will buy it before they are even sure of what it is. That's because Apple has a long history of records in

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    Essay Length: 267 Words / 2 Pages
    Submitted: August 31, 2012 Essay by anishpra73
  • Marketing Reflection

    Marketing Reflection

    Before taking this class, I always thought Marketing is just something related to advertising such as creating some colorful posters, offering customers coupons, or holding some sale events. However, I was wrong. Actually, Marketing is a challenging and interesting field which offers plenty of job opportunities. In this class, I have learned many new concepts in not only Marketing but also in other aspects. There are some major concepts that we should keep in mind

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    Essay Length: 283 Words / 2 Pages
    Submitted: September 4, 2012 Essay by kwonsangwooswife
  • Cause and Effect - Market of Vitamins and Dietary Supplements Uk

    Cause and Effect - Market of Vitamins and Dietary Supplements Uk

    Cause And Effect Synthesis UK, one of the Europe's most developed countries, had a €674.6 mn market of vitamins and dietary supplements in 2009, one-third out of which was vitamins supplements ( € 208mn). Research conducted by Food Standards Agency (FSA) in 2008 highlighted that one-third of UK's population takes some vitamins, mineral or dietary supplement on most days. Vitamins deficiencies can cause serious malfunctions in the body and hence vitamin supplements are justified for

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    Essay Length: 555 Words / 3 Pages
    Submitted: September 5, 2012 Essay by people
  • Marketing Plan for Impression Clothing Company

    Marketing Plan for Impression Clothing Company

    Marketing Plan for Impression Clothing Company Contents 1. Executive Summary 3 2. Situation Analysis 3 2.1 Market 3 2.1.1 Demo Graphics 3 2.1.2 Geographic 4 2.1.3 Buyer Behavior Factors 5 2.2 Market Needs 6 2.2.1 Customer Profile 7 2.2.2 Competitive Differences 7 2.3 Market Trends 7 2.4 SWOT 7 2.4.1 Strengths 7 2.4.2 Weaknesses 8 2.4.3 Opportunities 9 2.4.4 Threats 9 2.5 Competition Analysis 10 2.5.1 Bargaining Power of Supplier 10 2.5.2 Threat of New

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    Essay Length: 4,454 Words / 18 Pages
    Submitted: September 9, 2012 Essay by joycecoco
  • Target Market Analysis Running Gps Watch

    Target Market Analysis Running Gps Watch

    1. Target Market Men and women between the ages of 25 and 35 who have an interest in health, fitness, and well-being and also a desire to eliminate the need to carry multiple devices during exercise. Within this group we are looking to focus on the hip and stylish crowd. We believe many 25 to 35 year olds buy products based on not only value but percieved fashion. Our target audience are people that want

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    Essay Length: 611 Words / 3 Pages
    Submitted: September 10, 2012 Essay by people
  • Kotter's Change Strategies

    Kotter's Change Strategies

    You've been working for the past several years as a manager within an organization that traditionally resists any and all change. Today you've been assigned to created detailed plan toward an organizational wide change effort that will impact persons throughout the organization. For this question, please answer the following three items (in paragraph form): * What strategies will you utilize to complete the change and how do they relate to Bolman and Deal's four frames?

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    Essay Length: 1,431 Words / 6 Pages
    Submitted: September 11, 2012 Essay by people
  • Current Market Conditions Competitive Analysis

    Current Market Conditions Competitive Analysis

    Current Market Conditions Competitive Analysis McDonald's is the world's largest chain of hamburger fast food restaurants. It has been in business since 1955 and is still going strong. It is not surprising that McDonald's is number one in the nation. Its success can be contributed to its innovation and quality of products. McDonald's is always finding new and better ways to provide quality food to its consumers at an affordable price. Currently this large corporation

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    Essay Length: 1,043 Words / 5 Pages
    Submitted: September 12, 2012 Essay by people
  • Positioning and Differentiation Strategies

    Positioning and Differentiation Strategies

    Positioning and Differentiation strategies (insert team name here) differentiation strategy involves setting clear distinctions from other northern California sports teams by using operational effectiveness such as installing a shaded solar powered parking structure to shield fans (and their cars) from extreme heat exposure from the sun. Cars can be hazardous to enter after sitting out in the sun for the duration of a sports game. (insert team name here) provides a better parking lot experience

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    Essay Length: 399 Words / 2 Pages
    Submitted: September 12, 2012 Essay by people
  • Case Analysis	strategic Marketing Management

    Case Analysis strategic Marketing Management

    Ma. Felizia L. Agustin 4MM Case Analysis Strategic Marketing Management Drypers Corporation National Television Advertising Campaign I. Background Grocery outlets in the United States rely on disposable diapers among many other products to be able to attract customer into their establishments. It is essential for these retailers to have these stocks move with the means of each of the brand's own capacity and influence among the consumers. The two market leaders which are Proctor &

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    Essay Length: 1,021 Words / 5 Pages
    Submitted: September 12, 2012 Essay by people
  • Examine the Relevance of a Hotel's Strategy and Its Ability to Remain Competitive in Today's Challenging Environment

    Examine the Relevance of a Hotel's Strategy and Its Ability to Remain Competitive in Today's Challenging Environment

    Examine the relevance of a hotel's strategy and its ability to remain competitive in today's challenging environment Introduction The Business environment today is a very complex and turbulent one (Edgar & Nisbet, 1996). Globalisation has increased competition and companies need to adapt quickly and decisively to these changes. The global recession which began in 2008 adds to this already turbulent environment. Companies need to be able to adapt to these situations in order to survive

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    Essay Length: 3,850 Words / 16 Pages
    Submitted: September 13, 2012 Essay by people
  • Integrated Advertising, Promotion, and Marketing Communications

    Integrated Advertising, Promotion, and Marketing Communications

    Text: Integrated Advertising, Promotion, and Marketing Communications, Clow and Baack, 5th ed., Prentice Hall/Pearson Role of textbook: The text book serves as a reference, providing terminology, theories, models and frameworks that are commonly accepted in marketing, advertising and promotion. Knowledge of these concepts is essential to successful completion of this course. Marketing CBK Learning Objectives (MKT 421): In every business class, we have learning objectives. These indicate what you should be learning from each course.

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    Essay Length: 1,137 Words / 5 Pages
    Submitted: September 13, 2012 Essay by people