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Last update: January 6, 2016
  • Strategies in Sustaining Successful Customer Relationship as Perceived by Customers of National Bookstore Starmall Alabang

    PAMANTASAN NG LUNGSOD NG MUNTINLUPA College of Business Administration STRATEGIES IN SUSTAINING SUCCESSFUL CUSTOMER RELATIONSHIP AS PERCEIVED BY CUSTOMERS OF NATIONAL BOOKSTORE STARMALL ALABANG Lumagui, Ma. Anne Nichole B. Pama, Gerome D. Pinos, Alfie A. Surmieda, Jossedel S. BSBA-3MM-2 Mr. Ramonito Mesina. MBA Chapter 1 THE PROBLEM AND ITS SETTING This chapter contains the Background of the study, Theoretical framework, Conceptual framework, Statement of the problem, Hypothesis, and Significance of the study, Scope and limitations

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    Essay Length: 9,033 Words / 37 Pages
    Submitted: February 21, 2018 Essay by Eden Shane
  • Brand Development Strategy of Sanrio

    Brand Development Strategy of Sanrio

    Assignment 1 Brand Development Strategy of Sanrio sanrio logo的圖片搜尋結果 Word Count: 1812 (words) ________________ CONTENTS 1. Introduction 2 1. Company Background2 1. Brand Development Decisions 1. Segmentation, Targeting and Positioning2-4 3.1.1 Segmentation 2-3 3.1.2 Targeting 3 3.1.3 Positioning 4 1. Perceptual Mapping 4 1. Marketing Mix 5-6 3.3.1 Product 5 3.3.1 Price 6 3.3.1 Place 6 1. Promotion 6 1. Brand Equity 6-8 1. Co-Branding 9 1. Brand Extension 9-10 1. Conclusion & Recommendations 10

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    Essay Length: 2,412 Words / 10 Pages
    Submitted: March 6, 2018 Essay by lam1126_love
  • Promotion Strategy

    Promotion Strategy

    Promotion is a combination of all forms of communication to the customer, including advertising and public relations. Our main goal was to reach as much as customers possible so that we can successfully finish selling all the products. Gratefully we have been able to reach our target. This was only possible because of the promotional campaigns that we had undertaken few days prior to the trade fair. Our first mission was to identify the target

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    Essay Length: 379 Words / 2 Pages
    Submitted: March 28, 2018 Essay by simum hussain
  • Why Is It Important to Have a Very Close Relationship Between Business Strategy and And an Organisation’s Human Resource Strategy?

    Why Is It Important to Have a Very Close Relationship Between Business Strategy and And an Organisation’s Human Resource Strategy?

    Why is it important to have a very close relationship between business strategy and and an organisation’s human resource strategy? Why might it be difficult to determine the impact of an organisation’s human resource strategy on organisational performance? Introduction Human resource management probably is one of most historic management in human history. However, its value has been experiencing a significant change in these few decades – from the traditional and administrative role becomes a strategic

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    Essay Length: 2,122 Words / 9 Pages
    Submitted: March 30, 2018 Essay by heythere kit
  • A Case Study About Pepsi Co's Place Strategy

    A Case Study About Pepsi Co's Place Strategy

    MARKETING MIX: PLACE Place is one of the group of variables in the marketing mix. Place includes company activities that make the product available to the target market. Specifically, place includes the following marketing tools: channels, coverage, location, inventory, transportation, and logistics. These marketing tools are essential in engaging your customer by knowing how to reach them. For further understanding of the place strategy, we are going to make use of Pepsi Company as the

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    Essay Length: 897 Words / 4 Pages
    Submitted: April 4, 2018 Essay by Ralph John Gabuya
  • The Sharing Economy and Marketing Strategy of Airbnb

    The Sharing Economy and Marketing Strategy of Airbnb

    C:\Users\quilliaj\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.Outlook\WRKV8EWL\trinity-common-use (2).jpg Image result for airbnb logo hd Individual live case study Siddharth Patel Trinity Business School Module: BU7003 Marketing Strategy Professor: Laurent Muzellec March 7, 2018 ________________ The Sharing Economy and Marketing Strategy of AirBnB The sharing economy refers to the recent phenomenon whereby large segments of the population are enabled to collaboratively make use of under utilised assets via fee-based sharing (Zervas et al., 2015). AirBnb is the quintessential example of

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    Essay Length: 285 Words / 2 Pages
    Submitted: April 10, 2018 Essay by Shivam Mehta
  • The Construction Industry - Bidding Strategies

    The Construction Industry - Bidding Strategies

    CHAPTER ONE INTRODUCTION 1.1 Background of Study The construction industry is fraught with intensive competitiveness coupled with risks and varying margins of markup. Continual survival of contractors in the construction industry is therefore dependent on their ability to tender, win bids and make profits. The degree of competition in the construction industry coupled with associated performance risks requires contractor’s adoption of a bidding strategy that enhances their profitability and survival. According to Newcombe (1976), the

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    Essay Length: 16,452 Words / 66 Pages
    Submitted: April 30, 2018 Essay by dipaur
  • Tesla Business Strategy

    Tesla Business Strategy

    Running head: TESLA BUSINESS STRATEGY TESLA BUSINESS STRATEGY According to Weigl, a strategy as the determination of the essential long-term goals and objectives of an organisation, and adoption of courses of action and distribution of resources required for carrying out those goals. He also that it is the plan or pattern that integrates an enterprise's major policies, actions and goals sequence into a cohesive whole. A well-formulated strategy assists to rationalise and allocate an enterprise's

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    Essay Length: 965 Words / 4 Pages
    Submitted: May 1, 2018 Essay by vrush
  • Corporate Finance I Homework

    Corporate Finance I Homework

    Student’s name: PHAM Thi Kieu Oanh ID: 0170051256 CORPORATE FINANCE I HOMEWORK Problem 1: a) recession normal expanding 50 40 55 60 Probability 0.1 0.8 0.1 Return -0.2 0.1 0.2 Expected R 0.08 Expected return of stock A: E[RA] = 0.1*(-0.2)+0.8*0.1+0.1*0.2=0.08=8% Standard deviation of stock A: A = = 9.8% B = 12% Beta is the measure of risk. and So βA = ρ(A,M)* σA/ σM = 0.8 * 9.8%/10% = 0.78 βB = ρ(B,M)*

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    Essay Length: 762 Words / 4 Pages
    Submitted: May 9, 2018 Essay by Oanh_Pham
  • Apple Inc. - Corporate Social Responsibility

    Apple Inc. - Corporate Social Responsibility

    1. Summary Apple Inc. is one of the companies that has the best Corporate Social Responsibility (CSR) reputations. However , this multinational technology company is accused for violation of their worker’s labour rights with their suppliers, The Foxconn and The Pegatron, and is still undergoing a series of questioning and examination from the mass. The Foxconn, allegedly had one worker who committed suicide due mislaying of a prototype of the iPhone 4—one of the company’s

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    Essay Length: 754 Words / 4 Pages
    Submitted: May 28, 2018 Essay by denthusiasticx
  • Zoecon Corporation Case Study

    Zoecon Corporation Case Brief Malay Kumar Giri, BLP-01 (2019BLP026) BACKGROUND AND PROBLEM DEFINITION 1986, Zoecon Corporation’s top management was overhauled and so was their corporate objective. As per the new directives, entire focus was to be on maximum financial returns in terms of both business and products. Zoecon executives need to decide the fate of their insect growth regulator brand Strike Roach Ender, now that its test marketing is over in four cities. MARKET ANALYSIS

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    Essay Length: 547 Words / 3 Pages
    Submitted: July 13, 2018 Essay by Sehnaaz Ali
  • Strategy Formulation and Implementation

    Strategy Formulation and Implementation

    INTRODUCTION The Entertainment Industry was once a niche’ market in the early 20s and 30s. Back then they were backed by big corporate executives. But in 1923, came a person called Walter Elias Disney and set up the Walt Disney Company and created a disruption in the entertainment and animation industry. Now, this entertainment giant is headquartered at Burbank, California and has a revenue of $2.3 billion dollars as of 2017. Disney has been part

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    Essay Length: 655 Words / 3 Pages
    Submitted: September 9, 2018 Essay by Devansh Joshi
  • The Coca-Cola Corporate Social Responsibility

    The Coca-Cola Corporate Social Responsibility

    Corporate social responsibility (CSR) is a concept at came first time in early 1900. It was consider as a technique of manager in 2000. CSR defines as the process of making society as the better place as by the help of a corporation for community and firm. Corporate Social Responsibly created a better place where the employees have a working life style, which improved social health conditions. As the researcher had conducted the research on

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    Essay Length: 439 Words / 2 Pages
    Submitted: October 3, 2018 Essay by sadam hussain ail dino
  • E-Banking - Crafting and Executing Strategy

    E-Banking - Crafting and Executing Strategy

    Table of Contents Abstract Introduction 1 Financial Inclusion and e- Banking 2 Financial Deepening and e-banking 4 Discussion 6 Conclusion 8 References 9 Abstract e-Banking is no stranger to customers of banks nowadays. Back in the olden days, banking requires physical presence of the customer in the bank to conduct essential transactions, whether it is to withdraw, transfer or borrow funds. With the rise of technology in this millennium, an era of e-banking has risen.

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    Essay Length: 2,803 Words / 12 Pages
    Submitted: October 8, 2018 Essay by Yvonne Jomiji
  • Costco Wholesale Corporation Investment Recommendation

    Costco Wholesale Corporation Investment Recommendation

    MEMORANDUM To: Ms. Margarita Torres From: Nick Baudoin & Olivia Wesley Subject: Costco Wholesale Corporation Investment Recommendation Date: October 12, 2018 In concern of the Costco investment that you have held since 1997, we believe it would be a good time to sell your investment as we feel Costco’s most recent 2001 financials suggest decline in operating efficiency. Wholesale Industry Before we get into the details of our recommendation for Ms. Torres’ Costco investment, we

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    Essay Length: 1,365 Words / 6 Pages
    Submitted: October 12, 2018 Essay by nmbaudoin
  • Digging into Content Marketing - a Study to Identify the History, Scope and Differential Content Marketing Elements as a Marketing Strategy

    Digging into Content Marketing - a Study to Identify the History, Scope and Differential Content Marketing Elements as a Marketing Strategy

    DIGGING INTO CONTENT MARKETING Goa Institute of Management - A Study to Identify the History, Scope and differential Content Marketing Elements (2017-19) logo%20pnj%20transparent%20file.png DIGGING INTO CONTENT MARKETING - A Study to Identify the History, Scope and differential Content Marketing Elements as a Marketing Strategy Sushmita (2017057) Author Sushmita Title Digging into Content Marketing – A study to identify the history, scope and differential Content Marketing Elements as a Marketing Strategy Company Scriblab Solutions July 15,

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    Essay Length: 12,659 Words / 51 Pages
    Submitted: October 15, 2018 Essay by Sushmita Ghangas
  • Toyota Motors Corporation

    Toyota Motors Corporation

    Toyota Motors Corporation Introduction: Toyota Motor Company was founded in 1937, its headquarter is located in Japan but Toyota also operates in North America, Europe, Asia, South America, and other places as shown in the map below: Source: Toyota Motor Corporation 2012 Annual Report Toyota has rich history it spent about 80 years working in the market of producing and selling the cars 1, during this period of time, the company has produced a lot

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    Essay Length: 1,555 Words / 7 Pages
    Submitted: November 3, 2018 Essay by naghamfaisal
  • Product Strategy

    Product Strategy

    Different in branding. Canadian brand to get the customers' attention. which lead to strong brand loyalty. Customers can choose various of product from the store. making a strong connection with the customers will build a long term relationship Customers are willing to bower multiple retailers before making purchase because no one store can carry all product to showroom INNOVATION & ENTREPRENEURSHIP Low-medium budget High budget Product strategy Limited customization product with choice among few colours.

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    Essay Length: 258 Words / 2 Pages
    Submitted: November 13, 2018 Essay by denny27
  • Moore Medical Corporation Business Case Study

    Moore Medical Corporation Business Case Study

    ISOM 5020 - Information and Technology Management Assignment #1 Student Name Student No. Mr. Luis Capelo De Almeida 20577724 Mr. King Wah Leung (Billy) 205716 Mr. Tsun Hay Chow (Chauncy Chow) 20567872 Ms. Jiangning Zhou (Iris) 20577334 Ms. Yong Lin (Selina) 05803299 Ms. Yinan Liu (Alice) 20577164 Executive Summary – Moore Medical Corporation (Moore) Business Case 1. Business Objective The mission of this exercise is to determine whether Moore should purchase Customer Relationship Management System

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    Essay Length: 611 Words / 3 Pages
    Submitted: November 21, 2018 Essay by Yinan Liu
  • Strategy and Competition

    Strategy and Competition

    Manchester Business School Strategy & Competition Part A – Assignment 1 – Individual Assignment Student ID: 10274467 ________________ 1. Introduction: The sharing economy is phenomena where consumers provide each-other with short-term rights to access their underutilized assets. This access is facilitated on peer-to-peer platforms which exploited the technological advancement to lower the cost of transaction creating circular business models which led to reduction in consumption and subsequently in carbon emission and disrupted industries (Frenken e

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    Essay Length: 1,772 Words / 8 Pages
    Submitted: November 23, 2018 Essay by mousab79
  • Corporate Governance

    Corporate Governance

    NAME : THILAGA LETCHIMENON ID NO : M18701038 Corporate governance is the process and structure used to direct and manage the business and affairs of the company towards enhancing business prosperity and corporate accountability with the ultimate objective of realising long term share-holder value, whilst considering the interests of other stakeholders. Corporate governance became an attractive issue for Asian researchers especially after financial crisis in 1997. Finance Committee on Corporate Governance in Malaysia has defined

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    Essay Length: 1,177 Words / 5 Pages
    Submitted: November 25, 2018 Essay by thila
  • Japanese Corporate Governance

    Japanese Corporate Governance

    Case Study Topic Title: Case Study Analysis Japanese corporate governance Contents Introduction to the Case Study 2 Identifying pertinent issues 3 Effects of changing corporate policies within Japan 3 Difference of Corporate values and decision making within US and Japan 3 Evaluation to the issues and effects of these changes 4 Action plans and recommendation 5 References 7 Introduction to the Case Study The case study analysis has been formulated to provide evidence in how

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    Essay Length: 1,339 Words / 6 Pages
    Submitted: December 3, 2018 Essay by tryingtograduate
  • Corporate Social Responsibility

    Corporate Social Responsibility

    Chapter 1 Introduction 1.1 Background of the research/ problem There are 94% of consumers in the world’s largest countries want more of the products and services they use to support worthy social and environmental issues (Cone Communications and Echo, 2012). Because of the growth of ethical consumerism and subsistence of social issue, the pressure for companies to develop and communicate socially responsible programs dealing with ethical issues has been increased significantly (Mamic, 2008). Corporate social

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    Essay Length: 4,751 Words / 20 Pages
    Submitted: December 16, 2018 Essay by kahyan0528
  • Deborah Plc. Corporate Governance and Theories

    Deborah Plc. Corporate Governance and Theories

    Seminar 2- Corporate Governance and theories Question 1 Deborah plc. is a large and profitable UK listed company with global operations. However, although it has been consistently successful for many years, with annual profits growing at an average of about 10% per year, it has been losing market share to some of its competitors. The newly-appointed chairman of the company, having analysed this problem for some time, has come to the opinion that the company

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    Essay Length: 1,374 Words / 6 Pages
    Submitted: January 8, 2019 Essay by Rahul Nisanth
  • Effective Marketing Strategies to Alleviate the Low Market Sales in Dairy Farm in San Luis

    Effective Marketing Strategies to Alleviate the Low Market Sales in Dairy Farm in San Luis

    CHAPTER I THE PROBLEM AND ITS BACKROUND Introduction A dairy is a business enterprise establish for harvesting or processing (or both) of animal milk, mostly from cows or goats. It is a place where the process happened. The dairy or a dairy farm is manufactured by the Department of Agriculture and detailed employees there which are dairy processor. The dairy processor is responsible for the processing the dairy products and at the same time they

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    Essay Length: 2,578 Words / 11 Pages
    Submitted: January 29, 2019 Essay by joshua saturno

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