Promotion Strategy

Promotion is a combination of all forms of communication to the customer, including advertising and public relations. Our main goal was to reach as much as customers possible so that we can successfully finish selling all the products. Gratefully we have been able to reach our target. This was only possible because of the promotional campaigns that we had undertaken few days prior to the trade fair.

Our first mission was to identify the target market. We had targeted students and faculty members as our target segment since the event took place inside university auditorium. To be more precise we have invited most of our friends and classmates as our niche target. The response showed that we were successful in meeting our target market.

However, to communicate with our target market we had used social media specially Facebook as our communication medium. Since Facebook is the most popular and widely available digital medium for publicizing thus we had chosen it to run our promotion campaign. We had opened up an event named “Pasta La Vista (Mgt401 Trade Fair)” where we invited our friends and faculty members of the university. Moreover, we had also produced a short video commercial that showed the different product offerings and a small teaser to the audience about the services we were eventually going to offer during the event. Additionally, we had also invited our close friends and teachers personally as part of our communication campaign.

During the event we had followed some sales strategy to optimize our sales. We had specified discounts and bundle offer for our products and services. For instance, for each Pasta purchased, one game of FIFA 18 was completely free. Moreover, there were bundle offers like coke and Pasta or Lemonade and Pasta for a hefty discount with it. The price of the products and services were mentioned in a white board for the convenience of the customers.

Finally, we finished of selling all the products along with the reinvested products within the time frame. But then again, the jam-packed FIFA gaming kept on going till the end of the session. Therefore, the event was successfully executed with the help of all of our team members and the customer’s participation alike.  

Event Link:  https://www.facebook.com/events/418393201953407/

Video Commercial:  https://youtu.be/JUK6KfDrgSE