Marketing essays
Last update: May 15, 2015-
National Vs. International Marketing
National vs. international marketing If we really want to understand the difference between national vs international marketing we need to understand what marketing really means, "the efficient and effective management and utilization of a company's resources to meet the consumer's demands and the company's objectives. It involves selling the company's products to satisfy the needs of consumers." On the other hand "international marketing is the promotion and sale of a company's products to consumers in
Rating:Essay Length: 942 Words / 4 PagesSubmitted: October 30, 2012 -
Chocolate Bars Marketing Program
Abstract This paper is about the marketing program for Chocolate bars. There is a number of different things that are explained and/or shown in it. The product is explained in detail. It's marketing strategy is also explained as well. The distribution channels for these chocolate bars are also explained. This paper shows the products overview and all the different strategies that were produced. There is a lot of different information about this products marketing provided
Rating:Essay Length: 2,184 Words / 9 PagesSubmitted: November 4, 2012 -
Globalization of Markets
The globalization of markets is moving forward rapidly; companies need to be aware that the mode of producing different products for different nations or regions is obsolete under the fierce competition worldwide. They must learn to operate as if the world were one globalized market. In this article, the main idea is to switch from customizing products to offering globally standardized products that are advanced, functional, reliable and low priced. What impressed me is the
Rating:Essay Length: 836 Words / 4 PagesSubmitted: November 4, 2012 -
Fair & Lovely Marketing Assignment
Date of Submission 30th September 2012. Project Background A friend works with HUL and in one of our conversations there was a casual reference that Fair & Lovely (F&L) as a brand is so huge for HUL, that it covers the entire salary cost of the company. We were intrigued by this fact. We checked the HUL annual report and collected some primary data and were surprised to see this was partially true. Employee Benefits
Rating:Essay Length: 6,701 Words / 27 PagesSubmitted: November 5, 2012 -
Marketing International China Wine
II) Market targeted: China A) Analysis of the Chinese market (Social / economical / cultural / political) - Economical environment All the westerns are impressed by the figures of China. It is a country which counts more than 1300 million of people. It has a great global growth ( 7.2 % in 2009) (1). The total of the importations is superior to $1.13 trillion f.o.b. (2008) and it increases by more than 30% by year
Rating:Essay Length: 2,387 Words / 10 PagesSubmitted: November 5, 2012 -
Organizational Objectives and Total Compensation in Different Markets
Organizational Objectives and Total Compensation in Different Markets LaShaunda Johnson HRM/324 Total Compensation University of Phoenix Annette Clark-Davis October 17, 2012 Compensation laws have been defined to create nondiscriminatory practices in compensation provided to employees within organizations the country. This paper will help in explaining a few of the laws and regulations, as well as with some of the similarities and differences influencing compensation for a biotechnology company and companies in other industries. Compensation laws
Rating:Essay Length: 631 Words / 3 PagesSubmitted: November 7, 2012 -
Marketing to the Bottom of the Pyramid
Synopsis: This case discusses the fortune at the bottom of the pyramid, some companies look at this market as enormous, the bottom of the pyramid consist of a group of about 4 billion people, who are making less than 2 dollars a day. Traditionally this market is ignored by large multinational companies because they believe people can't afford the products or services they offer. This case describes how BOP marketing requires various type of commitment
Rating:Essay Length: 898 Words / 4 PagesSubmitted: November 11, 2012 -
Marketing Information on Sectors in Canada
General Non-profit sector details The non-profit sector in Canada is very large in scale. In fact, it was ranked the 2nd largest non-profit and voluntary sector in the world. Although the numbers relative to income and revenues vary from source to source, the official Statistics Canada income for the industry as of 2007 was $168,869 million dollars. Keep in mind that this includes hospitals, universities and colleges, which appears to be an important distinction in
Rating:Essay Length: 1,319 Words / 6 PagesSubmitted: November 12, 2012 -
Global Marketing
Video Summary - International Marketing Global marketing is all around us without us even noticing. The products in our houses were built in one country, possibly sent to another country to be assembled and then shipped to the store in the U.S. where we purchased it. Global marketing is important for four reasons. The first is the expansion of free markets. There are millions of people that were restricted from participating in the global economy.
Rating:Essay Length: 923 Words / 4 PagesSubmitted: November 13, 2012 -
Report Accounting Shoes Market
1) Introduction of the proposal This report has been requested by a group of potential investors to observe the market trends and the leverage existed in the footwear/shoe industry. This report has been compiled by the potential entrepreneur and submitted on 03/12/2011. The report entails the forecasted financial statements and comprehensive Break-even analysis of proposed business in the footwear industry. 2) Main Section We conducted the survey in the footwear market to know the demand
Rating:Essay Length: 905 Words / 4 PagesSubmitted: November 15, 2012 -
Analyzing the Failing Economics of International Technology Job Markets for Canadian and American Outsourcing in Is offshore Outsourcing Worth the Loss of Its Jobs?
Analyzing the Failing Economics of International Technology Job Markets for Canadian and American Outsourcing in "Is Offshore Outsourcing Worth the loss of Its Jobs?" by Karen Gugliemo Summary: The article "Is Offshore Outsourcing Worth the loss of Its Jobs?" by Karen Gugliemo will divulge the foundations and history of the current economic issue of job outsourcing in Canada and America for the technology job markets. In many ways, the American and Canadian economies and the
Rating:Essay Length: 1,601 Words / 7 PagesSubmitted: November 15, 2012 -
McDonalds - a Marketing Concept and a Business Philosophy
«We do it all for you» A Marketing concept and a business philosophy In 2005, McDonald's celebrated its 50th anniversary. It has long been the largest food-service organization in the world, and its success story is unparalleled in the food-service industry. In 2007, total revenues for McDonald's were $23 billion from 31'000 restaurants (Burger King has 11'283 outlets). McDonald's worldwide sales increased 6.8% in 2007. There were one billion more customers in 2007 than in
Rating:Essay Length: 1,620 Words / 7 PagesSubmitted: November 17, 2012 -
Camcorders: Secondary Marketing Research
Secondary Data Assignment: Camcorders To find the demographics of the customers who purchase Camcorders I used the source Mediamark. With a total of 230,416 of the population through the fall of 2011, 44,096 were projected customers of this product. Majority of customers for camcorders were men. They were 35-44 years old with a post graduate educations had a post graduate education. The top two professions were Professional and Related Occupations and Management, Business, and Financial
Rating:Essay Length: 787 Words / 4 PagesSubmitted: November 18, 2012 -
Marketing Case
Situational Analysis 1) Product positioning:- A DMK shoe design is not so trendy and fashionable. All the shoes are almost looks like same only. In a current market, ladies prefer to have a fashionable shoes which helps them to look good, if they look good they feels good. So, they should provide different kinds of shoes for different generations. 2) Target market:- Your target customers are those who are mostly liked to buy from you.
Rating:Essay Length: 291 Words / 2 PagesSubmitted: November 18, 2012 -
Destep - Market for Expensive Audio Equipment
External analysis (market for expensive audio equipment) DESTEP analysis Demographic factors As you know the U.S. has been in a recession for the past 4 years now and is still struggling to get fully out of it as we speak. This recession in the U.S. did not only affect the U.S. but made a global impact. During this recession many companies filed for bankruptcy and therefore had to lay off their employees. In other words,
Rating:Essay Length: 505 Words / 3 PagesSubmitted: November 21, 2012 -
Marketing Management
CASE ANALYSIS INSTRUCTIONS While reading and analyzing the cases please follow the instructions listed below: 1. Do not look for any solutions in the case or any outcomes from the case, cases are basis of class discussions meant to help understand the topic or context better 2. Read the case at least 4-5 times before you actually start analyzing the case 3. After having read the case 4-5 times start putting partitions to the case
Rating:Essay Length: 281 Words / 2 PagesSubmitted: November 23, 2012 -
Finance Markets
Introduction & Background The condition and volatility of Global Financial Markets have powerful implications on domestic markets across the world. Markets are constantly changing and especially recently global markets have been highly volatile, ever since the Global Financial Crises in 2008. This report sets out to reflect on the current state of the global economy and how that implicates on the Australian Domestic Market. Through analysis of newspaper articles from the Australian Financial Reviews over
Rating:Essay Length: 4,719 Words / 19 PagesSubmitted: November 23, 2012 -
Job Market
In today's society, specifically in the job market, an individual will need some sort of education, most often Associate, Bachelor's, or Master Degrees, in order to enter the job market and get a job. Continuing my education to obtain my Bachelor's degree and get a great job has been a challenging experience for me, but also a goal I have set out for myself to achieve. I decided to go back to school because I
Rating:Essay Length: 941 Words / 4 PagesSubmitted: November 23, 2012 -
The Marketing Plan for Nokia in North America
Marketing Plan Executive Summary This marketing plan focuses on the smartphone market in North America. It is based on an experiential image branding approach intended to generate awareness, long-lasting customer relationship, and brand loyalty comparable to that of competitors in North America. Currently, Nokia is the market leader in the global mobile industry, with great success excluding North America. The reason for that includes increased competition with Apple and Samsung, out-of-date Symbian OS, low brand
Rating:Essay Length: 2,842 Words / 12 PagesSubmitted: November 25, 2012 -
Fiji Water - Expansion into Austrtalian and Uk Market
CASE SUMMARY FIJI WATER, THE COMPANY The company was founded in the early nineties by David Gilmour, who developed the concept to bottle Fiji natural artesian water which is claimed to be of purest quality and of distinct taste, and to market it internationally as a unique and exotic product. There has been a growing trend in consumption of bottle water in US market since 1997 as more people are becoming health conscious. The company
Rating:Essay Length: 1,880 Words / 8 PagesSubmitted: November 25, 2012 -
Marketing Mix of Procter and Gamble
2. Marketing Mix of Procter and Gamble and its current marketing impact According to J McCarthy (1996), Marketing Mix refers to the variables that a company or an organization can use to influence the brand's sale or market share. For attracting/retaining customers and for prolonged sales every company has to concentrate on four basic variables, which comprise the Marketing Mix of a company. These variables are: Product, Promotion, Price and Place. Let's take a look
Rating:Essay Length: 709 Words / 3 PagesSubmitted: November 25, 2012 -
Marketing Paper
Weekly Reflection In week three Team C learning topics included a market strategy that focused on product and price. In reviewing product and price it became clear that a relationship exists between the two and they impact market strategies. Product life is a factor that can also impact market strategy. The reason for this is technology changes. Because technology changes so often product life cycles are getting shorter. Team C realizes that it may be
Rating:Essay Length: 740 Words / 3 PagesSubmitted: November 26, 2012 -
Sony Marketing Plan
Our prime objective on this marketing plan project is to develop new SONY Smartphones in the current market to suit the consumers' preferences. The first part of this marketing is about analysis of current Smartphones market situation. We conduct analysis on SONY, customer, competitive market, external market environmental, and SWOT analysis. SONY has many ranges of Smartphone, such as Xeperia and each product have its own target market. Besides, we found out that the percentage
Rating:Essay Length: 278 Words / 2 PagesSubmitted: November 26, 2012 -
Marketing Research Methods in Sas
Theoretical Modeling in Marketing Author(s): K. Sridhar MoorthySource: The Journal of Marketing, Vol. 57, No. 2 (Apr., 1993), pp. 92-106Published by: American Marketing AssociationStable URL: http://www.jstor.org/stable/1252029Accessed: 23/08/2010 18:39Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available athttp://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR's Terms and Conditions of Use provides, in part, that unlessyou have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles,
Rating:Essay Length: 8,530 Words / 35 PagesSubmitted: November 27, 2012 -
Market Analysis--High Potential (kristie)
Market Analysis--High Potential (Kristie) Now that the current market analysis has been performed it's important to analyze the high potential market for generic pharmaceutical manufacturing. As described by IBIS, brand-name manufactures faced a significant patent cliff beginning in 2011. In 2012 and beyond, several blockbuster-branded drug patents are expiring (exhibit). This provides a huge opportunity for the generics market, but also a very competitive market for the next several years. A downside of this patent
Rating:Essay Length: 946 Words / 4 PagesSubmitted: November 27, 2012