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  • Developmental Psychology - Anorexia Case Study

    Developmental Psychology - Anorexia Case Study

    Developmental Psychology Assessment 2 Assessment 2. Case Study Word Count: 2,189 "Anorexia is a puzzling disease, full of contradictions and paradoxes. These youngsters willingly undergo starvation, even to the point of death". (Bruch 2001, p.3) This paper will present an interview questionnaire with Emily, who has suffered from an eating disorder for many years. The paper will also identify the issue at hand and outline my approach to developing the questionnaire. I will give an

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    Essay Length: 2,359 Words / 10 Pages
    Submitted: August 2, 2011 Essay by people
  • Crown Corporation Company Case Study

    Crown Corporation Company Case Study

    Company Background Crown Corporation started as mining company, but a series of acquisitions and divestitures during the 1960s had totally transformed Crown Corporation from mining company to a manufacturer of superalloy castings for aircraft and industrial uses and aluminum products for the building, packaging and aircraft industries. Sales were evenly divided between castings and aluminum products. Crown's castings were for the most part designed for operation in the "hot part" of the gas turbine engine.

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    Essay Length: 3,670 Words / 15 Pages
    Submitted: August 2, 2011 Essay by people
  • Dr. Pepper Case Study

    Dr. Pepper Case Study

    Dr. Pepper/Seven Up, Inc. I. Squirt is the best selling brand of grapefruit flavored soda in the U.S. market; however, it has recently lost ground to offerings from both Coca-Cola and Pepsi Co. The brand manager, Katie Cox, wants to write a new Marketing and Advertising plan for the brand in order to stimulate growth. II. Three companies with 90% of the market share control of the carbonated soft drink industry in the United States.

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    Essay Length: 1,102 Words / 5 Pages
    Submitted: August 3, 2011 Essay by parker311
  • Innovation at 3m Corporation Case Study

    Innovation at 3m Corporation Case Study

    CASE STUDY SUMMARY - INNOVATION AT 3M CORPORATION Rita Shor is a senior product specialist, focusing on Medical-Services Markets within the Health Care Unit of 3M. She has been charged by senior management to develop 'a breakthrough product within the existing business strategy.' Understanding the unit has only had one successful product launch in the past ten years, Shor knows she needs to approach things differently: rather than the traditional outsourced market research, Shor takes

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    Essay Length: 272 Words / 2 Pages
    Submitted: August 4, 2011 Essay by people
  • Intel Case Study

    Intel Case Study

    INTEL CASE STUDY Product & Brand Management Pranav Surana 151 PG-Marketing 1. What were the strengths and weaknesses of the Intel inside campaign? Strengths * It placed the company and its name directly in front of the consumer * The campaign aimed at changing Intel's image from a microchip-maker to a quality standard bearer * The tie-up with OEM's was a masterstroke since Intel had to just spend 30%-50% of the ad costs and reap

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    Essay Length: 940 Words / 4 Pages
    Submitted: August 4, 2011 Essay by people
  • Case Study - Henri Nestle - Nestle Coffee

    Case Study - Henri Nestle - Nestle Coffee

    In 1867 Henri Nestle, a German chemist living in Switzerland, had invented a baby formula for women who couldn't nurse. By 1900 he had set up production facilities in several countries, including the United States, where he also made condensed milk. Over the next thirty years the company expanded their products to include powered chocolate milk mix and other confectionary productsIn 1930 the Brazilian government approached Nestle to create a new instant coffee that would

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    Essay Length: 391 Words / 2 Pages
    Submitted: August 4, 2011 Essay by people
  • Hqc Mobile Phones Case Study

    Hqc Mobile Phones Case Study

    Table of contents 1. Table of contents-------------------------------------------------------------P1. 2. Company Background-------------------------------------------------------P2. --------About HQC background --------Marketing objective --------Marketing Mix 3. How to choose a strategy---------------------------------------------------P3-5. --------International expansion --------China market: environmental analysis --------Product --------Market --------Costs --------Communication strategy 4. Analysis and suggest strategy----------------------------------------------P6-8. --------Analysis the strategic alternatives --------Recommendation 5. Harvard Referencing--------------------------------------------------------P9. Our company background HQC (call High Quality International Electronic Limited Company) is a listed company in 2006. The main products are mobile phones, such as Smartphone. Founded by

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    Essay Length: 2,476 Words / 10 Pages
    Submitted: August 5, 2011 Essay by people
  • Teaneck Construction Company Case Study

    Teaneck Construction Company Case Study

    TEANECK CONSTRUCTION COMPANY Teaneck is a small organization with 90% of its peso volume obtained from contracts for municipal work. Management decided to submit a bid for the construction in April of a mile-long extension to the main sewer system in a nearby town which until now has used septic tanks. The bidding is expected to be competitive because whoever gets this contract will have some advantage in obtaining a contract to be awarded by

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    Essay Length: 943 Words / 4 Pages
    Submitted: August 5, 2011 Essay by people
  • Business Studies: Case Study

    Business Studies: Case Study

    Catholic Club Information Club Type: Community Club Restrictions: Bonified/Public Visitors Club Awards * Finalist - Club NSW 2008 Chefs Table Awards * Finalist ClubsNSW 2010 Chef's Table Awards Quick Information * Restaurants: Yes * Function Facilities: Yes * Gym: Yes * Entertainment: Yes * Kids club/child minding:Yes * - Attraction - Dining and Eating Out, Entertainment, Food and Wine, Landmarks and Buildings, Wineries, Vineyards and Breweries * "The King of Clubs" is a fantastic facility

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    Essay Length: 2,000 Words / 8 Pages
    Submitted: August 5, 2011 Essay by people
  • Alang Ship Breaking Case Study

    Alang Ship Breaking Case Study

    The life of a ship or a vessel is generally 25-30 years, beyond which it is declared unfit for further use. At the end of its sailing life, a ship is sold to recover valuable steel which on an average comprises 95% of the total bulk of the ship, a process widely known as ship breaking. Ship recycling in its current form has a total market turnover of approximately $1.5 billion per annum2 and is

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    Essay Length: 557 Words / 3 Pages
    Submitted: August 7, 2011 Essay by people
  • Coca Cola Case Study

    Coca Cola Case Study

    The History: The birth of a refreshing idea best know today and always as Coca-Cola was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with

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    Essay Length: 1,529 Words / 7 Pages
    Submitted: August 7, 2011 Essay by people
  • Dell Strategic Formulation Case Study

    Dell Strategic Formulation Case Study

    The arrival of Dell Computer Corporation (DCC) in 1984 brought another milestone into already existing computer technological arena. Since its inception, DCC has used innovative marketing strategies to move the computer market to a different level and today DCC ranks among the World's largest computer systems companies. Dell pioneered the culture of selling personal computers directly to the customers without the involvement of the middleman. This concept has set Dell Computer Corporation apart from other

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    Essay Length: 894 Words / 4 Pages
    Submitted: August 8, 2011 Essay by people
  • Case Study

    Case Study

    or Business Ethics courses. This collection of quality cases and essays on business ethics addresses some of the most pertinent ethical issues in today's business environment. It goes well beyond matters of fraud and public relations to consider standards of professionalism, corporate decision-making structure, the interface between ethical theory and economic practice. New To This Edition top * 50% New cases and essays o Including: "Baxter and the Dialyzer Crisis" "Marketing Ethics" "Vioxx" "Dennis K.

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    Essay Length: 2,208 Words / 9 Pages
    Submitted: August 8, 2011 Essay by people
  • Apple Inc Case Study

    Apple Inc Case Study

    Executive Summary Apple Inc. is a company that designs, manufactures, and then sells desktop and notebook computers, portable digital music players, and cell phones. It also creates software like the OS X operating system, iLife, iTunes, or QuickTime; and peripherals such as printers or storage devices that go with these products. The biggest challenge Apple is facing is that consumers are reluctant to pay for songs and thus, Apple is losing customers to its competitors

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    Essay Length: 294 Words / 2 Pages
    Submitted: August 8, 2011 Essay by mona87
  • Bmw Group Case Study

    Bmw Group Case Study

    Introduction Fundamentally, the automobile industry is a textbook example of an industry where economies of scale pay a very important role. While there may be dozens of players around the world who produce, support and work with the industry, there are only a few producers who can claim to have a significant share of the market. Similarly, even though cars are produced in almost every developing and developed nation, only a few countries contribute in

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    Essay Length: 1,909 Words / 8 Pages
    Submitted: August 9, 2011 Essay by people
  • American Home Products Corporation - Case Study

    American Home Products Corporation - Case Study

    Write UP On AMERICAN HOME PRODUCTS CORPORATION: Company Overview Background Information: American Home Products Corporation (AHP), is a pharmaceutical company. The company was based in Madison, New Jersey, USA. They were known for manufacturing the over-the-counter (OTC) drugs Robitussin and the analgesic Advil (ibuprofen), as well as the prescription drugs Premarin and Effexor, which both boast over US$3 billion in sales annually. American Home Product Corporation (AHP), a highly growing American company, has four business

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    Essay Length: 1,537 Words / 7 Pages
    Submitted: August 9, 2011 Essay by people
  • Global Communications Case Study

    Global Communications Case Study

    Global Communications (GC) is facing many issues. Restructuring of the organization is required to offer services and cut costs. Global Communications can better compete locally and globally to increase revenue and profits. One issue that Global Communications is facing is the depreciation of stock by more than 50 %. Stockholders do not have confidence in the success of the company. Global Communications is also facing a competitive marketplace where everyone in the industry is competing

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    Essay Length: 997 Words / 4 Pages
    Submitted: August 9, 2011 Essay by people
  • Enron Case Study

    Enron Case Study

    What in Gladwell's article do you find most compelling? Is there anything you disagree with? Gladwell's article is a point of view and its trying to tell the story from that point of view. Talent V/S Performance - People were getting hired within departments because of perception of talent and not because of their performance in the previous role. In a larger context this translates into lack of accountability. People like Lou Pai mismanaged Enron's

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    Essay Length: 800 Words / 4 Pages
    Submitted: August 10, 2011 Essay by people
  • Case Study on Cimb

    Case Study on Cimb

    Chapter 1 INTRODUCTION Quality of a product or service refers to the perception of the degree to which the product or service meets the customer's expectations. In other words, quality can be interpreted as "Customer's expressed and implied requirements are met fully". Other versions include: "the totality of features and characteristics of a product or service that bears on its ability to meet a stated or implied need" [ISO, 1994], "fitness for use" [Juran, 1988],

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    Essay Length: 528 Words / 3 Pages
    Submitted: August 10, 2011 Essay by people
  • Traffic Jam in Dhaka City - Case Study

    Traffic Jam in Dhaka City - Case Study

    Traffic jam is one of the major and severe problem of Dhaka city and it is becoming more severe day by day due to rapid increase of private car in proportion to increase of road. A distance which is supposed to take only 15minutes to travel takes more than 1hour in the weekdays. Problems become unbearable in some special occasion like during Ramadan, before hartal etc. As a result there is huge demand among the

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    Essay Length: 654 Words / 3 Pages
    Submitted: August 10, 2011 Essay by people
  • Giant Hypermarket Case Study

    Giant Hypermarket Case Study

    This paper is a company analysis on Giant Hypermarket Malaysia in general, but specifically focusing on Giant Hypermarket Sabah. Giant Hypermarket is a major supermarket and retailer chain in Malaysia. It is a subsidiary of Dairy Farm International Holdings (DFI) and is headquartered in Shah Alam, Selagor. In this paper, firstly we focus our analysis in identifying the Strength-Weaknesses-Opportunities-Threats (SWOT) of Giant; in addition, we constructed a SWOT Matrix for Giant where we identified the

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    Essay Length: 848 Words / 4 Pages
    Submitted: August 11, 2011 Essay by people
  • Ibm Turnaround to Growth Case Study

    Ibm Turnaround to Growth Case Study

    In 1960s IBM's head Thomas Watson Jr. invested $5 billion in the company for development of new technology products such as the System/360 computer, hard disk, floppy disk, checkout terminals and FORTRAN computer language. This investment really paid off and made IBM the biggest and most dominant player in Information Technology industry. This move also paved path for the arrival of the IBM PC in the coming decade. Such factors to innovate and heavily invest

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    Essay Length: 539 Words / 3 Pages
    Submitted: August 11, 2011 Essay by people
  • Nescafe Coffee Case Study

    Nescafe Coffee Case Study

    The origins of NESCAFÉ harks back to the year 1930, when Brazil had a substantial surplus of coffee, and needed help preserving it. Upon the request of the Brazilian government, Nestlé began abrewin'! With the simple idea of adding water to make a delicious cup of coffee, an entire coffee history was born. very cup of coffee has a rich and flavourful back-story. Let us take you to the equatorial region, where you can discover

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    Essay Length: 387 Words / 2 Pages
    Submitted: August 13, 2011 Essay by people
  • A Case Study in Nescafe Market Segmentation

    A Case Study in Nescafe Market Segmentation

    A Case Study in Nescafe Market Segmentation 1. Profile of the company Nestle Philippines is a robust and stable organization, proud of its role in bringing the best food throughout the Filipino consumers' lives. It produces and markets products under some of the country's well-known brands: Nescafe, Nido, Nestea, Milo, Maggi, and Bear Brand. Its product range includes coffee, milk, infant nutrition, infant food, beverage, non-dairy creamer, food, ice cream and chilled dairy, breakfast cereals

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    Essay Length: 1,887 Words / 8 Pages
    Submitted: August 13, 2011 Essay by people
  • Ikea Case Study

    Ikea Case Study

    Organization's History: IKEA is a private company which controlled by INGKA Holding B.V. which is a Dutch corporation. It started its business of home products' design and sell ready-to-assemble furniture in Sweden. Its products cover every part of the home that it hopes as long as people need furniture, they will think of IKEA at first. IKEA get many awards. From 2006, IKEA has been named to business Week's List of the Best Global Brands

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    Essay Length: 5,642 Words / 23 Pages
    Submitted: August 13, 2011 Essay by people

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