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  • Virgin Trains Marketing Principles

    Virgin Trains Marketing Principles

    Task 1.1: Virgin Trains' vision is: 'To become the most safe, consistent, reliable and profitable of the train operating franchises in a climate that respects different views and people need not be afraid to be open and honest'. This vision reflects Virgin Trains' forward-thinking style. This may stand the company in good stead in any future franchise bids. Virgin Trains seeks to differentiate itself from other rail competitors in order to increase customer satisfaction and

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    Essay Length: 1,077 Words / 5 Pages
    Submitted: July 12, 2011 Essay by people
  • Report on Fauquier Gas Company

    Report on Fauquier Gas Company

    STATEMENT OF PROBLEM Fauquier Gas Company is one of the nation's 440 gas companies located in the Carolinas. It is about to take a new step in gassing a three and a half miles of large-diameter pipes for a new residential and commercial area development. The supply department as well as the vice president for operations is responsible in getting the project done. Like any other company, Fauquier Gas Company has its problems. In this

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    Essay Length: 372 Words / 2 Pages
    Submitted: July 13, 2011 Essay by people
  • Coca-Cola Enterprises Marketing

    Coca-Cola Enterprises Marketing

    Contents Page Introduction 02 Purchase decision making 03 Brand Loyalty 05 Research validity and reliability 07 Market Research 08 Major competitors 09 Customer satisfaction survey 10 Conclusion 13 Appendix 14 Introduction Coca-Cola Enterprises, established in 1986, is a young company by the standards of the Coca-Cola system. Yet each of its franchises has a strong heritage in the traditions of Coca-Cola that is the foundation for this Company. The Coca-Cola Company traces it's beginning to

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    Essay Length: 3,212 Words / 13 Pages
    Submitted: July 13, 2011 Essay by people
  • Emirates Airlines Strategic Marketing

    Emirates Airlines Strategic Marketing

    In the present business environment organizations that develop and implement effective marketing strategies can create more value for their customers. An effective marketing strategy provides direction, improves brand image, helps in developing right goals and enhances the overall performance of organization. Marketing plays a vital role in strategic management process. Strategic marketing is all about helping the organization develop a unique identity in the market, grow its business geographically and serve the customer better than

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    Essay Length: 1,246 Words / 5 Pages
    Submitted: July 13, 2011 Essay by people
  • Businesses Entering Foreign Markets - What Might Be the Special Problems of Small Businesses Entering Foreign Markets?

    Businesses Entering Foreign Markets - What Might Be the Special Problems of Small Businesses Entering Foreign Markets?

    What might be the special problems of small businesses entering foreign markets? Discuss at least two problems that might be encountered. How might these problems be approached to create a successful marketing campaign? When might it be best to market a product or service only locally? The laws and rules that govern the securities industry in the United States derive from a simple and straightforward concept: all investors, whether large institutions or private individuals, should

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    Essay Length: 606 Words / 3 Pages
    Submitted: July 14, 2011 Essay by people
  • Hospitality Report of Woodlands Park Hotel

    Hospitality Report of Woodlands Park Hotel

    1. Introduction On 2nd of July 2007 I started my six-month practical training at Woodland Park hotel. In my first experiential six month practical training I experienced my front office training and as we have to experience both front office and food and beverage at Woodlands Park I was employed to work as a food and beverage assistant. During the first two months of practical training I was placed in the in the restaurants however

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    Essay Length: 695 Words / 3 Pages
    Submitted: July 14, 2011 Essay by people
  • Museum Marketing - Wonderful Science Museum

    Museum Marketing - Wonderful Science Museum

    The Wonderful Science Museum is a new museum, which focus in providing an ideal and unique place for learning science. In contrast to traditional museums, the Wonderful Science Museum encourages visitors to put their hands on, eyes on, ears on and minds on while they are operation the interactive exhibits. Through presenting quality exhibitions and fun science programs in an enjoyable environment, the Museum serves to popularize science to the public and support science education

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    Essay Length: 349 Words / 2 Pages
    Submitted: July 15, 2011 Essay by people
  • Zara Company - Fashion Industry Market

    Zara Company - Fashion Industry Market

    Zara is a company that defines what the fashion industry has termed "fast fashion." The flagship specialty chain of Spain-based clothing conglomerate, Inditex, Zara has built an information and distribution system that allows it to put the latest runway fashions in its stores in a matter of weeks at a fraction of what the big-name designers charge. In addition to fast, Zara is prolific. In a typical year, Zara launches about 11,000 new items. Compare

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    Essay Length: 582 Words / 3 Pages
    Submitted: July 16, 2011 Essay by people
  • Akshay Marketing Management

    Akshay Marketing Management

    Akshay Marketing Case: DTMT By: Raj Kumar Roll:10327 Sec:A Case Facts: * Akshay Marketing was started in May 1998, as a Cash Distributor of Chocolates of Nestle in Madras. * Initially operational area included Triplicane but in May 2000 Akshay Marketing included Nungambakkam also. * Main Products and it's share in sales of Akshay Marketing Product Share  Count-Line 20%  Wafers 40%  Moulds 15%  Mint 15%  Confectionary 10% * Operational Routes:

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    Essay Length: 897 Words / 4 Pages
    Submitted: July 17, 2011 Essay by people
  • Littlefield Simulation Report - Case Studies in Ethics

    Littlefield Simulation Report - Case Studies in Ethics

    Case Studies in Ethics at Duke Universi ty dukeethics.org This work is licensed under the Creative Commons Attribution - Noncommercial - No Derivative Works 3.0 Unported License. To view a copy of this license, visit http://creativecommons. org/licenses/by-nc-nd/3.0/. You may reproduce this work for non-commercial use if you use the entire document and attribute the source: The Kenan Institute for Ethics at Duke University. Business Ethics In early 2006, search-engine giant Google struck a deal with

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    Essay Length: 6,918 Words / 28 Pages
    Submitted: July 17, 2011 Essay by people
  • Angie's List Company's Market

    Angie's List Company's Market

    The Market Company's Market Angie's List is located in all 50 states in the United States and several markets in Canada. Though they are located in every state but they are not in every market within those states. Many states are missing some key markets but that would be a potential growth opportunity for them in the near future. Even in the current markets, Angie's List can still improve their overall market share. Though there

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    Essay Length: 1,250 Words / 5 Pages
    Submitted: July 17, 2011 Essay by dukeinindiana
  • Market Conditions of the Limited Brand

    Market Conditions of the Limited Brand

    Limited Brands is a billion dollar company that encompasses the men's and women's clothing and accessories stores: Victoria's Secret, Pink, Bath & Body Works, C. O. Bigelow, La Senza, White Barn Candle Co. and Henri Bendel brands. These products are available in over 2900 stores nationwide. The company also offers their customers the convenience of Victoria's Secret Catalogue and online stores, such as www.victoriassecret.com, www.bathandbodyworks.com, www.henribendel.com, and www.lasenza.com. The La Senza brand is available in

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    Essay Length: 1,323 Words / 6 Pages
    Submitted: July 18, 2011 Essay by halle05
  • Marketing Plans for New Products

    Marketing Plans for New Products

    Marketing Objectives The marketing objective of ERRM Innovative Technology is to be established as an expert in the industry providing ECO-Friendly products, helping and educating companies along the way to save money and the environment at the same time. Our product 'REP v.1' is ready to be marketed into the government and corporate sectors now and ERRM Innovative Technology believes that 'REP v.1' has to be the very first of its kind to be launched.

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    Essay Length: 2,286 Words / 10 Pages
    Submitted: July 18, 2011 Essay by people
  • India's Gold Jewelry Market and Industry

    India's Gold Jewelry Market and Industry

    Student number: 2 Background: Company Tanishq is the jewelry division of India's leading watchmaker, Titan Industries, a subsidiary of the Tata group, one of the most respected businesses. Tanishq was India's only national jeweler; it sold gold and gem-studded jewelry in boutiques across India. Initially, Tanishq had targeted a more western consumer, which had evoked a "nice but not me" reaction from Indian women. Tanishq failed at launching the 18 karat studded jewelry which led

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    Essay Length: 1,303 Words / 6 Pages
    Submitted: July 18, 2011 Essay by people
  • Marketing

    Marketing

    Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing does much more than that, marketing creates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need. Take a position: Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of consumers.

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    Essay Length: 339 Words / 2 Pages
    Submitted: July 18, 2011 Essay by mizzyblue25
  • Nestle Marketing Strategies and History

    Nestle Marketing Strategies and History

    ACKNOWLEDGEMENT We are greatly thankful to our Mrs. Preeti Rajpal Singh, our Marketing professor, who introduced us to the nuances of marketing. We are also grateful for her constant guidance and support during the making of the project. Our efforts would not have culminated successfully without the kind cooperation of Mr Sanjay Dhaneja, Mr raj Sexsena at the Nestle India Head office at Gurgaon who responded to all our queries and satisfied all our requests

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    Essay Length: 5,303 Words / 22 Pages
    Submitted: July 19, 2011 Essay by people
  • Marketing

    Marketing

    When the business landscape was simple, companies could afford to have complex strategies. But now that business is so complex, they need to simplify. Smart companies have done just that with a new approach: a few straightforward, hard-and-fast rules that define direction without confining it. Since its founding in 1994, Yahoo! has emerged as one of the blue chips of the new economy. As the Internet's top portal, Yahoo! generates the astounding numbers we've come

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    Essay Length: 367 Words / 2 Pages
    Submitted: July 19, 2011 Essay by people
  • Social Media Marketing - a Pre Requisite for Companies Big and Small

    Social Media Marketing - a Pre Requisite for Companies Big and Small

    Social media marketing - a pre requisite for companies big and small Internet is by far the most widely used source for information. Every brand today wants space here. This article aims to find out if the use of social media marketing is only viable for big business houses. Today social media has become a pre-requisite for the marketing of every organisation. A few big names use this medium and make noise in the media.

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    Essay Length: 2,051 Words / 9 Pages
    Submitted: July 19, 2011 Essay by people
  • Post Project Review Report

    Post Project Review Report

    Sample Copy of a Post-Project Report Outline: POST-PROJECT REVIEW REPORT OUTLINE I. Identification  Project, project stage or phase, or key milestone name  Document identification number  Post-Project Review Facilitator  Project or Project Stage or Phase Manager  Date of post-project review; Start and End times  Post-project review method (meeting or written questionnaire) II. Project Summary Summary of the project, project stage, or key milestone, including begin and end dates and work

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    Essay Length: 338 Words / 2 Pages
    Submitted: July 19, 2011 Essay by people
  • Sales & Marketing Supervisor

    Sales & Marketing Supervisor

    Define the problem Plax entering the market in 1998 has seen a significant attainment in market share in which the competition lead by P&G, Scope, has 32%. With Plax's attainment in two years time, P&G sees the potential of losing market shares in the product category. She is concerned that with all the competitions such as Listerine following suit of Plax's new position for the product category of "Plaque fighter" in addition to fresh breath

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    Essay Length: 322 Words / 2 Pages
    Submitted: July 19, 2011 Essay by people
  • Mkt/571 - Classic Airlines Marketing Solution

    Mkt/571 - Classic Airlines Marketing Solution

    Classic Airlines Marketing Solution Classic Airline is currently the fifth largest airline with a fleet of over 3 and serving over 240 cities. Due to their success they have more than 32,000 employees and 2,300 flights per day. However, in the last year they have experienced a 10% decrease in share prices, 19% decrease in customer loyalty and a 21% decrease in flights (Classic, 2007). Due to fierce competition, Classic Airlines has currently been struggling

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    Essay Length: 1,862 Words / 8 Pages
    Submitted: July 20, 2011 Essay by people
  • Market Globalization

    Market Globalization

    According to most people, globalization is the economic, cultural and traditional market share and communication between different countries all over the world. It is a non-stop economic process which is a major step towards the development of any country. During the process of globalization, there is a combination and a blend of different cultures, traditions, and thoughts and a mixture of ideas. Another major aspect of globalization is the business and trade alliances/connections between the

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    Essay Length: 262 Words / 2 Pages
    Submitted: July 20, 2011 Essay by people
  • Opportunity Cost & the Free Market

    Opportunity Cost & the Free Market

    fghjyjjyjjyjj Term Papers and Free EssaysBrowse Essays Read full version essay Opportunity Cost And The Free Market Opportunity Cost And The Free Market Print version essay is available for you! You can search Free Term Papers and College Essay Examples written by students!. Join Essays24.com and get instant access to Opportunity Cost And The Free Market and over 30,000 other Papers and Essays Category: Business Autor: anton 06 July 2011 Words: 1760 | Pages: 8

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    Essay Length: 1,824 Words / 8 Pages
    Submitted: July 20, 2011 Essay by people
  • Effective Marketing Strategies

    Effective Marketing Strategies

    If you're developing a marketing plan or need persuasive marketing letters, business proposals, public relations techniques , or other effective marketing strategies, we offer a wealth of free marketing ideas, sales and marketing tips, and web marketing resources to help fuel your business growth. Among the marketing strategies, templates, and other tools we feature on Marketing Survival Kit are professionally written sales letter templates, real estate marketing letters, business proposal templates, 105 sample proposals, persuasive

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    Essay Length: 286 Words / 2 Pages
    Submitted: July 20, 2011 Essay by people
  • Research Paper Vs. Report

    Research Paper Vs. Report

    Research paper vs. Report Research is a part of our daily lives. We research a lot of things, and we are unaware that we are doing it. It could be looking up a movie, a famous actor or recipe. We want to find more information and see if people are telling the truth about what they are telling us. A report can be about various things. We report good and bad news, money that will

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    Essay Length: 419 Words / 2 Pages
    Submitted: July 21, 2011 Essay by people

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