Coca Cola Company

The Coca-Cola Company was founded in 1886 and is today the world's largest beverage company. It wasn't until the middle of the twentieth century that Coca-Cola decided to expand globally. By the 1990's had increased to more than 50 percent global market share in the soft drink industry. Coca-Cola is widely recognized brand name.

In the 1990s and 2000s due to poor management the company did not make the list of "America's Most Admired Companies," for the first time in many years. Even their stock prices went down; they stock prices range from $46 to $59.

The unethical misconduct started being noticed when there was a scare of about thirty children getting sick after they consumed Coke products. A recall of all the Coke products was made and resulted of an improperly processes batch of carbon dioxide. Coca-Cola was slow to come to the public to tell them what the findings were and to express their feelings towards the whole situations this was seen as Coca-Cola not taking responsibility to what had happen.

Another issue that Coca-Cola had to deal with was the contaminated water product with mold that was shipped to Poland. Coca-Cola was also slow to respond to the situation and this dug a deeper hole for them.